Baby Nike Ad Accidentally Recalls Sweatshop Controversies

Baby Nike Ad Accidentally Recalls Sweatshop Controversies
SHARE
THIS



Nike’s latest spot ahead of the Olympics features “baby” versions of famous athletes including Neymar Jr, Serena Williams and LeBron James, getting a motivational speech from actor Bobby Cannavale. The only problem is the ad has been accused of invoking Nike’s past child labour and sweatshop controversies.

The ad was directed by indie movie director Damien Chazelle for Wieden & Kennedy, Portland. The message is that “Champions weren’t born champions. They were born babies”, with Nike’s iconic slogan “Just do it” ending the piece.

 

The ad was uploaded to YouTube yesterday and has already clocked up over 12 million views on YouTube. However it’s not without controversy, detractors have drawn parallels with sweatshops. Read Business Insider Australia’s timeline of Nike’s labour practices and how the brand has tried to turn things around.

Twitter:

A statement on Nike’s website reads: Nike specifically and directly forbids the use of child labor or sweatshop conditions in factories contracted to make Nike products.

“While Nike does not own or operate the factories that produce Nike product, we require them to comply with Nike’s Code of Conduct and Code Leadership Standards, which are audited by independent monitors as well as Nike’s field teams. Nike’s standards meet or exceed international standards set by the ILO conventions.

“To work on Nike product, employees in contracted factories must be at least 16 years old. In fact, the average age of a worker in a contract factory is 36 years old.

We believe that placing the worker at the center of the workplace and having factory management that respects and invests in its workforce will result in lasting positive results for workers, the factory and Nike. Read more about how we’re working with factory owners to improve labor conditions.

CREDIT

Agency:
Wieden & Kennedy
Client:
Nike
Client Contact:
Ean Lensch
Client Contact:
YinMei San
Client Contact:
Amber Rushton
Global Creative Director:
Alberto Ponte
Global Creative Director:
Ryan O’Rourke
Interactive Director:
Dan Viens
Executive Producer:
Matt Hunnicutt
Copywriter:
Josh Bogdan
Art Director:
Pedro Izique
Agency Producer:
Erin Goodsell
Digital Producer:
Patrick Marzullo
Digital Producer:
Keith Rice
Strategic Planning:
Andy Lindblade
Strategic Planning:
Nathan Goldberg
Strategic Planning:
Reid Schilperoort
Media & Communications Planning:
Danny Sheniak
Media & Communications Planning:
John Furnari
Media & Communications Planning:
Brian Goldstein
Media & Communications Planning:
Jocelyn Reist
Account Team:
Chris Willingham
Account Team:
Alyssa Ramsey
Account Team:
Corey Woodson
Account Team:
Anna Boteva

 

 

 

Please login with linkedin to comment

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]