Avast, a global leader in digital security and privacy products, has appointed Illuminate as its integrated communications and PR partner in Australia following a competitive pitch process.
With over 400 million users online, Avast offers products under the Avast and AVG brands that protect people and businesses from threats on the internet and the evolving Internet of Things (IoT) landscape.
Illuminate will be responsible for providing consumer and corporate public relations, and delivering integrated PR campaigns, working with Avast to build its brand awareness and reputation in Australia.
Brannon Valmadre, Managing Partner of Illuminate, said: “With the world going online to stay connected through the COVID-19 pandemic, digital security has never been more important.
“We are excited to have come on board with Avast as one of the largest digital security companies in the world; and we are looking forward to working closely with them to develop strategic and creative communications that drive their mission of keeping the world safe online.”
Marina Ziegler, Head of Global PR for Avast, said: “Illuminate impressed us with their strong strategic and creative approach to PR, resourcefulness and strong work in reputation management to build trust, relevance, and resonance with audiences.
“Avast is dedicated to creating a world that provides safety and privacy for all, no matter who you are, where you are, or how you connect. With Illuminate becoming our partner in Australia, we are excited to start executing engaging work that amplifies this.”
The account win follows Illuminate’s appointment by one of Australia’s fastest-growing agtech companies, DIT Technologies, to support them through their capital raising efforts via equity crowdfunding.
Illuminate is part of The Haus, a collective of five independent marketing and communications agencies including humann., Health Haus, Banter and GROUND.
Independent programmatic platform Viztrade has launched a self-serve solution for publishers to generate digital advertising revenue directly from their own websites. Viztrade Connect is to be launched through the Viztrade platform and enables advertisers to purchase advertising from publisher websites with no friction and full visibility into the cost of the media. The solution is […]
BIG Outdoor has announced the launch of programmatic capabilities powered by Vistar Media. BIG Outdoor is leveraging Vistar’s supply-side platform (SSP) to make their inventory available for purchase programmatically via open exchange or private marketplace deals. “Our mission is to stay at the forefront of improving the value proposition of digital billboard advertising,” said Richard […]
The NSW Government and the Department of Education have today launched a major campaign titled ‘Maths Trains Brains’ which is aimed at changing the perception of maths and encouraging more engagement towards the subject for students from pre-kindy to Year 10. The campaign was developed by creative and digital agency Bastion Banjo with production by […]
In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]
The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]
Realworld, an Australian location-based technology company, today launched adfindr.co, a leads platform for media owners. Adfindr finds the contact details of hundreds of local businesses around any location. Adfindr offers all media owners a database of local advertising leads. Simply type in a location and extract advertising leads in that area. David Sanderson, Director at […]