Avast, a global leader in digital security and privacy products, has appointed Illuminate as its integrated communications and PR partner in Australia following a competitive pitch process.
With over 400 million users online, Avast offers products under the Avast and AVG brands that protect people and businesses from threats on the internet and the evolving Internet of Things (IoT) landscape.
Illuminate will be responsible for providing consumer and corporate public relations, and delivering integrated PR campaigns, working with Avast to build its brand awareness and reputation in Australia.
Brannon Valmadre, Managing Partner of Illuminate, said: “With the world going online to stay connected through the COVID-19 pandemic, digital security has never been more important.
“We are excited to have come on board with Avast as one of the largest digital security companies in the world; and we are looking forward to working closely with them to develop strategic and creative communications that drive their mission of keeping the world safe online.”
Marina Ziegler, Head of Global PR for Avast, said: “Illuminate impressed us with their strong strategic and creative approach to PR, resourcefulness and strong work in reputation management to build trust, relevance, and resonance with audiences.
“Avast is dedicated to creating a world that provides safety and privacy for all, no matter who you are, where you are, or how you connect. With Illuminate becoming our partner in Australia, we are excited to start executing engaging work that amplifies this.”
The account win follows Illuminate’s appointment by one of Australia’s fastest-growing agtech companies, DIT Technologies, to support them through their capital raising efforts via equity crowdfunding.
Illuminate is part of The Haus, a collective of five independent marketing and communications agencies including humann., Health Haus, Banter and GROUND.
