Sparc Media Reveals What Consumers Are Thinking When It Comes To Cars

Sparc Media Reveals What Consumers Are Thinking When It Comes To Cars
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Environmental concerns are low and consumerism is high when it comes to buying a new car, a recent automotive consumer insights study shows.

Sparc Media recently ran an automotive consumer survey across 500 people in Australia to gain insights on their buying behaviour.

Here are the top 3 findings:

1. 74 per cent will start the search for the next car online.

2. 72 per cent are happy to switch brands.

3. Price is the highest consideration when making a purchase at 72 per cent. 35 per cent of the respondents were also willing to travel more than 50 km to get a further five per cent discount.

Have a look at the infographics below for more findings: 

Infographics_auto_consumer_insights

 

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automotive insights cars mcchoco sparc media

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