* Named one of the top 15 women in content marketing globally by the editor of the US-based Content Marketing Institute's Chief Content Officer magazine in 2015.* High profile as a keynote speaker at Content Marketing World, CMS Asia, Mumbrella360 and BEFest and experienced and experienced media and marketing awards judge who has served on jury panels for ADMA's Australian Creativity and Effectiveness Awards, BEFest and Publish.* Co-founder of boutique content marketing firm based in Sydney with a roster of blue chip clients including Tourism Australia, BUPA, Tourism New Zealand and Australia Post.* Editorial lecturer for two-year Copywriting Course at Miami Ad School (Sydney)* More than 15 years media experience in Australia, NZ and UK including editing and managing high-circulation magazines Good Weekend, the(sydney)magazine, Metro and Sunday magazine.* Experience as an award-winning journalist who was twice named New Zealand's Magazine Feature Writer of the Year and has won prizes for travel, historical and investigative journalism.* Significant expertise in managing launches and relaunches of digital, newsstand, newspaper products including magazines, sections, websites and tablet apps.* High-level academic qualifications and prestigious fellowships from international universities including Columbia University (USA) and Oxford University (UK).
Since Tourism Aus' ex CMO said they were building a "newsroom" it's been a massive buzzword. What can brands learn?
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