Luxury Tour Operator APT Appoints Storyation

Luxury Tour Operator APT Appoints Storyation
SHARE
THIS



Sydney content agency Storyation has been appointed by luxury tour operator APT to revitalise its customer magazines.

The agency won a competitive pitch to redesign the Melbourne company’s quarterly member’s magazine and annual on-tour magazine. The relaunch issue is due to be sent to APT Club members this week.

“We are delighted to partner with APT to create a sophisticated publication that reflects their position as Australia’s leading luxury tour operator,” said Storyation’s co-founder and commercial director, Mimi Cullen.

SPRING VOYAGE COVER FINAL

 

“As an agency, we have a particular focus on travel, and my business partner and I both have many years of experience producing premium magazines, so we’re especially excited about this opportunity.”

APT’s content marketing manager, Fiona Corsie, said: “The new-look Voyage magazine will showcase the unforgettable experiences offered by APT and the unrivalled quality of our customer service.”

“With more than half of APT’s clients returning to travel with us, we have an engaged and extremely loyal audience and we aim to inspire them to book their next trip,” she said.

“We were impressed by Storyation’s understanding of what motivates travellers, and their thorough knowledge of the publishing landscape.”

Storyation’s co-founder and head of content, Lauren Quaintance, was previously general manager of travel for Fairfax Media and managing editor of Fairfax Magazines. Before becoming an agency director at Fairfax Media, Ms Cullen was national group advertising manager of Fairfax Magazines.

 

Please login with linkedin to comment

APT bronto software Interior

Latest News

Stateside Sports Selects Emarsys For CDP Technology
  • Technology

Stateside Sports Selects Emarsys For CDP Technology

Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.

AUSTIN, TEXAS - JUNE 18: (EDITORIAL USE ONLY) (Editors note: This image was computer generated in-game) Alice Powell of Great Britain celebrates her podium position during the W Series Esport League Round 2 at Circuit of The Americas on June 18, 2020 in Austin, United States. (Photo by Clive Rose/Getty Images)
  • Media

Getty Images Inks Deal With W Series Esports League

Getty Images and W Series have announced an exclusive deal which sees Getty Images serve as the Official Photographic Partner of the newly launched W Series Esports League. Brand-new for 2020, the W Series Esports League will see W Series drivers from around the world compete in the first official women only simulated racing league. […]

Closeup of a man hand holding cellphone with internet browser on screen. Man with spectacles relaxing sitting on couch while looking at mobile phone. Closeup of mature latin man using smartphone to checking email at home.
  • Technology

What’s Next For Advertising On iPhones?

Wondering what's next for advertising on iPhones? You could give Tim Cook a call or, failing him answering, read this.

by B&T Magazine

B&T Magazine