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Reading: Luxury Tour Operator APT Appoints Storyation
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B&T > Media > Luxury Tour Operator APT Appoints Storyation
Media

Luxury Tour Operator APT Appoints Storyation

Lauren Quaintance 1
Published on: 4th October 2016 at 9:25 AM
Lauren Quaintance 1
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Sydney content agency Storyation has been appointed by luxury tour operator APT to revitalise its customer magazines.

The agency won a competitive pitch to redesign the Melbourne company’s quarterly member’s magazine and annual on-tour magazine. The relaunch issue is due to be sent to APT Club members this week.

“We are delighted to partner with APT to create a sophisticated publication that reflects their position as Australia’s leading luxury tour operator,” said Storyation’s co-founder and commercial director, Mimi Cullen.

SPRING VOYAGE COVER FINAL

 

“As an agency, we have a particular focus on travel, and my business partner and I both have many years of experience producing premium magazines, so we’re especially excited about this opportunity.”

APT’s content marketing manager, Fiona Corsie, said: “The new-look Voyage magazine will showcase the unforgettable experiences offered by APT and the unrivalled quality of our customer service.”

“With more than half of APT’s clients returning to travel with us, we have an engaged and extremely loyal audience and we aim to inspire them to book their next trip,” she said.

“We were impressed by Storyation’s understanding of what motivates travellers, and their thorough knowledge of the publishing landscape.”

Storyation’s co-founder and head of content, Lauren Quaintance, was previously general manager of travel for Fairfax Media and managing editor of Fairfax Magazines. Before becoming an agency director at Fairfax Media, Ms Cullen was national group advertising manager of Fairfax Magazines.

 

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By Lauren Quaintance 1
* Named one of the top 15 women in content marketing globally by the editor of the US-based Content Marketing Institute's Chief Content Officer magazine in 2015. * High profile as a keynote speaker at Content Marketing World, CMS Asia, Mumbrella360 and BEFest and experienced and experienced media and marketing awards judge who has served on jury panels for ADMA's Australian Creativity and Effectiveness Awards, BEFest and Publish. * Co-founder of boutique content marketing firm based in Sydney with a roster of blue chip clients including Tourism Australia, BUPA, Tourism New Zealand and Australia Post. * Editorial lecturer for two-year Copywriting Course at Miami Ad School (Sydney) * More than 15 years media experience in Australia, NZ and UK including editing and managing high-circulation magazines Good Weekend, the(sydney)magazine, Metro and Sunday magazine. * Experience as an award-winning journalist who was twice named New Zealand's Magazine Feature Writer of the Year and has won prizes for travel, historical and investigative journalism. * Significant expertise in managing launches and relaunches of digital, newsstand, newspaper products including magazines, sections, websites and tablet apps. * High-level academic qualifications and prestigious fellowships from international universities including Columbia University (USA) and Oxford University (UK).

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