Lauren Quaintance: Perfectionism Is A Female Disease
Here, industry vet Lauren Quaintance reveals all. As in she's been in the industry a long time, not operates on animals.
Opinion
How To Stay On Message As Brands Go Global!
Is your business fake didgeridoos or Akubra hats? Well, this global rebranding story would rate a 0/10 for relevancy.
Opinion
Content Agency Storyation Appoints New Editor & Marketer
Content agency Storyation announces expansion. Although that's not infer they ate too much over the Christmas break.
True or False: What Happened To 2016’s Content Predictions?
This columnist reviews last year's bold industry New Year's predictions. We can't talk - we never joined the gym either.
Opinion
What Journalists Can Learn from Content Marketers
Do you like to tell brands' stories? Has your work been described as "naff" or "trousers" even? Read this post-haste.
Opinion
We’ve Reached Peak Content – So What’s Next?
Feel like you're being squashed under a huge content ball resembling a Ferrero Rocher? Here's some more content on it.
Opinion
Luxury Tour Operator APT Appoints Storyation
Sydney content agency Storyation overhauls luxury tour operator APT's customer magazines.
Content Agency Storyation Snares Tourism and Events Queensland
The Storyation team will be vacationing at Mooloolaba these holidays after snaring Tourism and Events Queensland.
Women In Media: Today we Meet Storyation Founder Mimi Cullen
Forget NASA's Mars Rover, when it comes to probing few beat B&T's Women In Media profiles for uncomfortable probability.
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Is The Press Release Dead?
In appalling news for B&T staff's 14-hour pub sessions, this poster says it could be all over for the press release.
Opinion
Print Is Dead, Long Live Print – What’s The Truth, Asks This Content Pro?
Print remains a valuable commodity say this pro, particularly for hitting colleagues with & not leaving any bruising.
Opinion
What’s Ahead for Content Marketing in 2016?
Did content marketing leave you befuddled in 2015? Well, make sure it doesn't happen again next year by reading this.
Opinion
How Do Marketers Even Compete With Miley’s Twerking For Viewers?
How can any brand get their message out when Miley keeps flopping her tah-tahs out at every opportunity this pro asks?
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