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Reading: Content Agency Storyation Appoints New Editor & Marketer
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B&T > Marketing > Content Agency Storyation Appoints New Editor & Marketer
Marketing

Content Agency Storyation Appoints New Editor & Marketer

Lauren Quaintance 1
Published on: 9th February 2017 at 9:09 AM
Lauren Quaintance 1
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Sydney content marketing agency Storyation has announced the appointment of award-winning editor Georgia Rickard (pictured above) as the agency deepens its long-term relationship with Tourism Australia.

A former editor of Australian Traveller, Rickard is credited with turning that title into the country’s fastest-growing travel magazine. She has contributed to prestigious global travel brands including the BBC and Airbnb and is a regular travel expert on SKY News.

Rickard’s appointment adds to Storyation’s significant expertise in the travel sector. Co-founder and head of content Lauren Quaintance is a former GM of Travel for Fairfax Media, and senior editor Deborah Cooke is a former deputy editor of Virgin’s Voyeur magazine.

Lauren Quaintance said Rickard was a gifted editor with “a deep and abiding passion for Australia that is evident in everything she does”.

As senior editor, Rickard will primarily be working on the Tourism Australia account including a new section of Australia.com. Launched this month ‘Australian Insider’ will focus on trending content that drives urgency to travel to Australia and helps visitors better connect with local products and experiences.

Storyation has also announced the appointment of Ruth Kotevich as marketing executive. Kotevich was previously a marketing, communications and promotions specialist for local government as well as an Editorial Planner for Fairfax Media.

Storyation commercial director Mimi Cullen said that with a “unique combination of editorial and marketing expertise”, Kotevich was well positioned to help build both Storyation’s profile in market and growing client base.

 

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By Lauren Quaintance 1
* Named one of the top 15 women in content marketing globally by the editor of the US-based Content Marketing Institute's Chief Content Officer magazine in 2015. * High profile as a keynote speaker at Content Marketing World, CMS Asia, Mumbrella360 and BEFest and experienced and experienced media and marketing awards judge who has served on jury panels for ADMA's Australian Creativity and Effectiveness Awards, BEFest and Publish. * Co-founder of boutique content marketing firm based in Sydney with a roster of blue chip clients including Tourism Australia, BUPA, Tourism New Zealand and Australia Post. * Editorial lecturer for two-year Copywriting Course at Miami Ad School (Sydney) * More than 15 years media experience in Australia, NZ and UK including editing and managing high-circulation magazines Good Weekend, the(sydney)magazine, Metro and Sunday magazine. * Experience as an award-winning journalist who was twice named New Zealand's Magazine Feature Writer of the Year and has won prizes for travel, historical and investigative journalism. * Significant expertise in managing launches and relaunches of digital, newsstand, newspaper products including magazines, sections, websites and tablet apps. * High-level academic qualifications and prestigious fellowships from international universities including Columbia University (USA) and Oxford University (UK).

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