Content Agency Storyation Appoints New Editor & Marketer

Content Agency Storyation Appoints New Editor & Marketer
SHARE
THIS



Sydney content marketing agency Storyation has announced the appointment of award-winning editor Georgia Rickard (pictured above) as the agency deepens its long-term relationship with Tourism Australia.

A former editor of Australian Traveller, Rickard is credited with turning that title into the country’s fastest-growing travel magazine. She has contributed to prestigious global travel brands including the BBC and Airbnb and is a regular travel expert on SKY News.

Rickard’s appointment adds to Storyation’s significant expertise in the travel sector. Co-founder and head of content Lauren Quaintance is a former GM of Travel for Fairfax Media, and senior editor Deborah Cooke is a former deputy editor of Virgin’s Voyeur magazine.

Lauren Quaintance said Rickard was a gifted editor with “a deep and abiding passion for Australia that is evident in everything she does”.

As senior editor, Rickard will primarily be working on the Tourism Australia account including a new section of Australia.com. Launched this month ‘Australian Insider’ will focus on trending content that drives urgency to travel to Australia and helps visitors better connect with local products and experiences.

Storyation has also announced the appointment of Ruth Kotevich as marketing executive. Kotevich was previously a marketing, communications and promotions specialist for local government as well as an Editorial Planner for Fairfax Media.

Storyation commercial director Mimi Cullen said that with a “unique combination of editorial and marketing expertise”, Kotevich was well positioned to help build both Storyation’s profile in market and growing client base.

 

Please login with linkedin to comment

bronto software lauren quaintance

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]