Australians Embrace Quality TV Anytime, Anywhere In Record Numbers

Australians Embrace Quality TV Anytime, Anywhere In Record Numbers
SHARE
THIS



Last week, Australians watched a record 175 million minutes of broadcast TV content on mobiles, laptops, tablets and other connected devices, according to official OzTAM Video Player Measurement (VPM) figures.

Quality Australian-made dramas Offspring, Love Child, Wentworth and Home & Away topped the networks’ most watched shows.

Since the introduction of the new video player measurement in February this year, over 3.5 billion minutes of broadcast quality television have been watched across a range of different devices.

“Australian viewers want to enjoy their favourite TV shows anytime, anywhere and on their screen of choice,” Think TV CEO Kim Portrate said.

“The latest VPM figures demonstrate that in addition to the 85 hours and 12 minutes we spend watching broadcast TV on a television set every month, there is an increasing demand for broadcast quality television across a range of different screens.

“Broadcasters are meeting consumers demand for television everywhere head-on with quality, curated content in environments that are safe for both viewers and advertisers.”

OzTAM’s VPM Report is a world-leading approach to capturing census level data on participating broadcasters’ content played on connected devices. The latest VPM report can be viewed here.

Please login with linkedin to comment

Free Targeted Media kim portrate think tv

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]