Last week, Australians watched a record 175 million minutes of broadcast TV content on mobiles, laptops, tablets and other connected devices, according to official OzTAM Video Player Measurement (VPM) figures.
Quality Australian-made dramas Offspring, Love Child, Wentworth and Home & Away topped the networks’ most watched shows.
Since the introduction of the new video player measurement in February this year, over 3.5 billion minutes of broadcast quality television have been watched across a range of different devices.
“Australian viewers want to enjoy their favourite TV shows anytime, anywhere and on their screen of choice,” Think TV CEO Kim Portrate said.
“The latest VPM figures demonstrate that in addition to the 85 hours and 12 minutes we spend watching broadcast TV on a television set every month, there is an increasing demand for broadcast quality television across a range of different screens.
“Broadcasters are meeting consumers demand for television everywhere head-on with quality, curated content in environments that are safe for both viewers and advertisers.”
OzTAM’s VPM Report is a world-leading approach to capturing census level data on participating broadcasters’ content played on connected devices. The latest VPM report can be viewed here.
Comscore has today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) […]