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Reading: Australian Start Up mPort Launches Mobile App
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B&T > Technology > Australian Start Up mPort Launches Mobile App
Technology

Australian Start Up mPort Launches Mobile App

Angela Cross
Published on: 24th August 2016 at 11:23 AM
Angela Cross
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3 Min Read
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Australian technology start up mPort has announced the launch of a mobile app to complement its increasingly accessible, world-first 3D body-mapping mPods, located in Westfields nationally, and its online visual body-progress and tracking platform, mPort.com.

Once a user has completed a 3D body map at one of 19 mPod locations around the country, they can use the app to visualise and track their health, monitor their BMI, fat and muscle percentages, and track physical changes in their body shape via their 3D avatar. Users will also know their Basal metabolism rate, target weight, and ideal heart rate range.

On the launch of the app, mPort founder and CEO Dipra Ray said: “With around 20 per cent of our customers already tracking their health achievements via mPort’s mobile website, we know Australians are searching for a way to know their body differently than by numbers. With their 3D avatar, customers can track their health and physical progress visually, where and when they want to.

“Our mobile app will enable mPort users to monitor and improve their physical health. This can include reducing their overall body fat percentage, increasing their muscle mass, or targeting specific areas of their body they’d like to make stronger, leaner or healthier.

“Via our 3D body mapping mPods and our online and mobile platforms we want to empower Australians to know their body, celebrate its strengths and individuality, and provide them with the knowledge to look, feel and be their personal best, as well as visualise their progress over time.”

Since the launch of the first mPod prototype in 2013, mPort has expanded rapidly, achieving more than 90,000 measured users.

The mPod captures more than 200,000 data points using non-invasive infrared technology, making accessing information about your body and physical health empowering, easy and instant. mPort bring physical and health data to life in a visual format so users can actively see their goals and progress. A 3D body scan in an mPod takes a few minutes and each user’s data is housed securely online so they can access it anytime.

mPort’s app was developed in-house by its own development team. The app is available for download from the App Store and Google Play.

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TAGGED: einsights, Global Exchange, Jetstar, mPort
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By Angela Cross
I have 14 years' experience in communication across the media, travel, finance, health, construction and non-profit sectors. I have worked with major Australian brands, including, SBS, Cover-More, Pizza Hut, Steggles, Wrigley’s, Rabobank and The Leukaemia Foundation, among others, and now also work with the media and marketing sectors. I work with companies to raise and manage their profile primarily with the media, but also with other audiences, such as corporate partners, employees, industry and the community. I specialise in communications strategy, media relations, issues management, executive and business profiling and writing. I launched Pilot PR in October 2013 and also work with Rochelle Burbury at Third Avenue Consulting.

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