The Australian Rugby Foundation Launches “Rugby Made” By 303 MullenLowe

The Australian Rugby Foundation Launches “Rugby Made” By 303 MullenLowe

303 MullenLowe has unveiled a campaign for The Australian Rugby Foundation, which shows how rugby has changed the lives of many people.

From helping kids to focus on staying in school, to encouraging professional athletes to conquer their fears, the campaign demonstrates the positive role that Rugby Union has in the Australian community.

The Australian Rugby Foundation is a not-for-profit organisation and the official foundation supporting Rugby in Australia from the grassroots to the gold jersey.

To raise awareness and drive donations, the Australian Rugby Foundation asked 303 MullenLowe to develop a TVC that highlights the courage, commitment, teamwork and support that rugby exemplifies as a game. Helping players both inside and outside the sport – rugby can change the course of lives for the better.

“Rugby is a game that has a uniquely wide range of participants: male and female, young and old, from all walks of life. We wanted to show how rugby has had a positive effect on changing the lives of all kinds of people outside of the game itself,” says Nick Cleaver, CEO of 303 MullenLowe.

The TVC ends with the words, ‘Support the game that changes lives’, encouraging donations here. The campaign is airing nationally.

CREDITS:

Client: Australian Rugby Foundation

Chair, Australian Rugby Foundation: John Wilson

Executive Director, Australian Rugby Foundation: Dave Stewart

Head of Community Engagement, Australian Rugby Union: Adam Thomas

Agency: 303 MullenLowe Sydney

ECD: Richard Morgan

CD: Phil Watson

Art Director: David Johns

Business Director: James Lammert

Agency Producer: Sean Ascroft & Louise Reimnitz

Production:

Director: Matt Eastwood

Editor: David Johns (303 MullenLowe)

Sound Engineer: Sound Reservoir




Please login with linkedin to comment

303 MullenLowe Sydney The Australian Rugby Foundation

Latest News

The Works Distills “Question Everything” For Archie Rose Distilling Co.
  • Campaigns

The Works Distills “Question Everything” For Archie Rose Distilling Co.

The Works has announced the launch of ‘Question Everything’ a new brand platform and campaign for their newest client, Archie Rose. As a nine-year-old independently owned and operated Australian multi-spirit distillery, Archie Rose has garnered a devoted following among existing customers, with a reputation primarily built on white spirits – particularly gin. However in line […]

farsiight Unveils New Market Positioning Putting Growth for Good Over Growth At All Costs
  • Marketing

farsiight Unveils New Market Positioning Putting Growth for Good Over Growth At All Costs

Brisbane performance agency farsiight has announced the launch of its new market positioning, Growth for Good, in response to a changing business landscape, marking a departure from a “growth at all costs” mentality that has defined the industry in recent years. Agency founders and brother duo, Josh and Ben Somerville, envision Growth for Good as […]

By Land Or By Sea: GoTransit Offers Options Galore For Transit Advertisers In Newcastle
  • Advertising

By Land Or By Sea: GoTransit Offers Options Galore For Transit Advertisers In Newcastle

Australia’s largest privately owned transit media supplier, GoTransit Media Group, now offers unprecedented options for transit advertising in Newcastle – on both land and sea following their successful tender to supply interior advertising inside the popular Stockton Ferries. The national transit media company is already well acquainted with the thriving NSW market, having successfully operated […]

‘People First Bank’ Heritage & People’s Choice Bank Unified
  • Marketing

‘People First Bank’ Heritage & People’s Choice Bank Unified

Heritage and People’s Choice have launched People First Bank, the new name for positive change in banking Australia’s largest customer-owned bank has unveiled its new brand, announcing that Heritage and People’s Choice will be unified under the new name of People First Bank. Chairman Michael Cameron said the highly anticipated new brand offered a compelling […]

L’Oréal Aus & NZ Partner With Great Barrier Reef Foundation, Announcing Large Investments
  • Marketing

L’Oréal Aus & NZ Partner With Great Barrier Reef Foundation, Announcing Large Investments

L’Oréal Groupe Australia and New Zealand have announced one of the largest investments to the Great Barrier Reef Foundation to pioneer new coral restoration efforts in the region. L’Oréal Groupe Australia and New Zealand have announced today a new partnership with the Great Barrier Reef Foundation (GBRF), to help coral reefs withstand the devastating impacts […]

Media.Monks Names Matthew Godfrey EVP, Head Of Content In APAC
  • Marketing

Media.Monks Names Matthew Godfrey EVP, Head Of Content In APAC

Effective immediately, S4Capital’s operating brand Media.Monks, a digital-first marketing and advertising services company, has appointed Matthew Godfrey to lead its APAC Content practice. With over 15 years of experience leading innovative businesses in the Asia-Pacific region, Godfrey will support a best-in-class senior leadership team across the region as EVP, head of content, APAC. He joins […]

How AI Is Empowering Small Businesses With Creative Collaboration
  • Opinion

How AI Is Empowering Small Businesses With Creative Collaboration

Chandra Sinnathamby, Adobe’s director, digital media B2B strategy & GTM, Asia-Pacific, explains how the tech firm is empowering its small business customers with new AI tools, including its Adobe Firefly tools. In today’s fast-paced digital landscape, small businesses face numerous challenges when it comes to creating captivating content that resonates with their audience. Despite the […]

Opinion

by B&T Magazine

B&T Magazine
Candace Warner, Tom Tilly & Harley Breen Kick Off Summer On Triple M
  • Media

Candace Warner, Tom Tilly & Harley Breen Kick Off Summer On Triple M

Summer mornings are heating up with Triple M again in 2023, thanks to the star-studded line-up of Harley Breen, Candice Warner and Tom Tilley, who are joining forces each weekday morning from 6-9 am for Triple M’s Summer Breakfast show. Airing from 4 to 15 December in Sydney, Melbourne, Brisbane, Adelaide and streamed live on […]

Jimmy & Nath, Hamish & Andy And Seany B Light Up Christmas At Hit Network
  • Media

Jimmy & Nath, Hamish & Andy And Seany B Light Up Christmas At Hit Network

The Hit Network has announced its summer line-up for 2023, kicking off on Monday, 4 December, featuring The Jimmy & Nath Show, Hamish & Andy podcast, Nights with Seany B and special return celebrations for Christmas Day and New Year’s Eve. Hit’s cheeky radio duo Jimmy Smith and Nath Roye of The Jimmy & Nath […]

AFFINITY Launches Worley Rebrand As A Force In Sustainability
  • Marketing

AFFINITY Launches Worley Rebrand As A Force In Sustainability

Full-service CX, media and advertising agency AFFINITY has completed an 18-month-long global rebranding for ASX-listed engineering powerhouse Worley. The rebrand reflects Worley’s commitment towards being a leading force in sustainable change. Worley, a global provider of professional services in the energy, chemicals and resources sectors working across six continents, has set out on a significant […]

R.M Williams Unveils “The Mark Of An Icon” Installation To Celebrate Opening Of New George St Store
  • Advertising

R.M Williams Unveils “The Mark Of An Icon” Installation To Celebrate Opening Of New George St Store

Highlighting its craft and a world-class shopping experience, Australia’s favourite heritage brand R.M.Williams has announced a consumer competition to celebrate the opening of its new national flagship store at 345 George St. Sydney. Launching on 1 December in line with the new store opening, ‘If The Boot Fits’ invites brand lovers and new customers alike […]