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Reading: The Australian Rugby Foundation Launches “Rugby Made” By 303 MullenLowe
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B&T > Advertising > The Australian Rugby Foundation Launches “Rugby Made” By 303 MullenLowe
Advertising

The Australian Rugby Foundation Launches “Rugby Made” By 303 MullenLowe

Barbara Messer
Published on: 23rd May 2016 at 11:25 AM
Barbara Messer
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2 Min Read
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303 MullenLowe has unveiled a campaign for The Australian Rugby Foundation, which shows how rugby has changed the lives of many people.

From helping kids to focus on staying in school, to encouraging professional athletes to conquer their fears, the campaign demonstrates the positive role that Rugby Union has in the Australian community.

The Australian Rugby Foundation is a not-for-profit organisation and the official foundation supporting Rugby in Australia from the grassroots to the gold jersey.

To raise awareness and drive donations, the Australian Rugby Foundation asked 303 MullenLowe to develop a TVC that highlights the courage, commitment, teamwork and support that rugby exemplifies as a game. Helping players both inside and outside the sport – rugby can change the course of lives for the better.

“Rugby is a game that has a uniquely wide range of participants: male and female, young and old, from all walks of life. We wanted to show how rugby has had a positive effect on changing the lives of all kinds of people outside of the game itself,” says Nick Cleaver, CEO of 303 MullenLowe.

The TVC ends with the words, ‘Support the game that changes lives’, encouraging donations here. The campaign is airing nationally.

CREDITS:

Client: Australian Rugby Foundation

Chair, Australian Rugby Foundation: John Wilson

Executive Director, Australian Rugby Foundation: Dave Stewart

Head of Community Engagement, Australian Rugby Union: Adam Thomas

Agency: 303 MullenLowe Sydney

ECD: Richard Morgan

CD: Phil Watson

Art Director: David Johns

Business Director: James Lammert

Agency Producer: Sean Ascroft & Louise Reimnitz

Production:

Director: Matt Eastwood

Editor: David Johns (303 MullenLowe)

Sound Engineer: Sound Reservoir

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TAGGED: 303 MullenLowe Sydney
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By Barbara Messer
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Over the past decade I have created engaging editorial content for print and online platforms, while devising effective communications strategies in collaboration with some of Australia's most inspiring creative companies and individuals. Recent projects include: Content strategist / writer: BrandCulture Communications consultant, 303 MullenLowe Freelance copywriter: Houston, eskimo, Frost*Collective Editor, AD STARS (Busan, South Korea) Senior Editor, Right Angle Studio Contributor, Creative Business in Australia (UTS ePress, 2015) Contributor, Arts Nation (Australia Council for the Arts, 2015) Content Producer, Creative Industries Innovation Centre PR Manager, The Monkeys & Maud Editor, Asia Pacific Advertising Festival (Thailand)

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