Independent Australian PR agency, Thrive, has announced the opening of two new offices in Brisbane and Auckland, New Zealand due to client demand.
Thrive has a sixteen year history in the Australian market – born in Melbourne, smashing it in Sydney and set to thrive in Brisbane and Auckland, the agency’s total number of offices in Australasia is now four.
Thrive is one of the largest independent agencies in Australia and the opening of the Brisbane and Auckland offices mark a significant milestone in the company’s history.
“Thrive doesn’t do things by halves. It’s double or nothing so we are opening both the Brisbane and Auckland offices in the same week,” said Thrive managing director, Leilani Abels.
Thrive is best known for its highly successful work with big brands, such as Coles, Optus and mobile payments business Square, where the agency recently managed the Australian tour for tech mogul, Jack Dorsey.
Thrive has run campaigns throughout Queensland for many years yet this is the first local footprint for the agency. Thrive is also no stranger to New Zealand having delivered high profile campaigns for TAG Heuer, Twitter, Mattel and Callaway Golf over the past decade.
“In Australia, Thrive is famous for delivering cut-through public relations campaigns that aim to ‘shift the dial’ and make a commercial difference for brands,” Abels added.
“We can’t get enough of traditional and new media. Brisbane represents a sensational opportunity for us to cement our local and regional work with current clients and extend our work with new national brands. Thrive’s extensive sports and sponsorship experience will be a key focus for our work in Queensland.
“In Auckland, we will be working with Australian and global companies looking to expand into the New Zealand market, along with local companies who are seeking a new, high impact PR offering. New teams in both Queensland and New Zealand will strengthen Thrive’s client work, in particular at community and local level.”
Thrive’s recruitment in Brisbane and Auckland has commenced. In Brisbane, the team will be based in premises in Newstead, whilst in New Zealand, Thrive will set up shop in buzzing Britomart, Auckland Central.
Thrive plans to continue to innovate and bring clever thinking to its current and new clients. The agency’s expertise can add great value for brands looking for a strategic and creative communications consultancy.