Australian Paper has announced it has awarded its communications planning account to Dentsu Mitchell following a competitive pitch.
Dentsu Mitchell is a long-standing partner of Australian Paper, having worked with the business since 1995.
Australian Paper is reinvesting in its flagship brand, Reflex, with a refreshed creative campaign in early 2018.
Sue Clohesy, marketing manager of office papers at Australian Paper, said: “We are charged with reinvigorating our iconic Australian Reflex brand in an extremely challenging market environment.
“Dentsu Mitchell has demonstrated they are the right media agency partner for us, and we look forward to working with them as we embark on this important new chapter for Reflex.”
Adrian Roeling, national managing director, Dentsu Mitchell, said” “Our appointment to Australian Paper demonstrates our commitment to delivering innovative and effective business solutions through communications.
“We are thrilled to be partnering with Australian Paper to help them further optimise their brand communication outcomes for Reflex.
Michelle O’Brien, group client service director at Dentsu Mitchell, added: “Australian Paper’s brief allowed us to demonstrate our depth in communication strategy and planning capability.
“Our data analytics and propriety tools supported each step of the strategy, instilling confidence in the Australian Paper team. We are excited to work with Australian Paper as they reposition their premium brand, Reflex.”
Getty Images and W Series have announced an exclusive deal which sees Getty Images serve as the Official Photographic Partner of the newly launched W Series Esports League. Brand-new for 2020, the W Series Esports League will see W Series drivers from around the world compete in the first official women only simulated racing league. […]
Rich Curtis has acquired FutureBrand’s Australian operations from Interpublic Group. The new ownership will enable the business to double-down on its commitment to the Australian market and invest locally, while still maintaining its global network via FutureBrand as an affiliate. Since opening its doors in 1999, FutureBrand has created and transformed iconic brands including Nespresso, […]
Big names share their biggest confidence challenges on Claiming Your Confidence, The Podcast, hosted by Channel Seven Newsreader and author Katrina Blowers. The new show launches July 13 on iTunes and Spotify with three episodes dropping on week one: featuring Sunrise Host Edwina Bartholemew, Comedian Merrick Watts and record-breaking Ultra Runner Jacqui Bell. Each week […]
Full service production house Sam I Am has announced the arrival of five new commercial directors including writer-director Aimée-Lee Xu Hsien Curran (pictured), designer-turned-director Sinéad McDevitt along with directors Anita Lee, Dominic Allen and Joris Noordenbos. Writer-director Aimée-Lee Xu Hsien Curran creates work defined by rich visuals across both comedy and drama. She has directed […]
DiDi Australia has partnered with lifestyle publisher Urban List for its Make It A Date campaign, encouraging Australians to reconnect and commit to meaningful time with one another as COVID-19 restrictions lift across cities. The collaboration sees Urban List provide curated in-app destinations and venue recommendations to inspire Aussies to ‘make it a date’ and […]
Strategic communications and marketing agency, Archetype, has been appointed by HTC, Tile and Upright Technologies to drive awareness and sales for each brand’s consumer technology products. The agency has put its strategic and holistic thinking first, evolving the approach to market for all three product offerings. The new additions to Archetype’s portfolio showcase the agency’s […]
Seven West Media has enhanced its audience intelligence offering for advertisers thanks to a new partnership with Australian mobile location intelligence platform LANDMARKS ID. LANDMARKS ID enables SWM to integrate its technology directly into the 7plus app to collect, analyse and provide rich audience profiles on 7plus app users. The new partnership improves SWM’s ability […]