The AICD has appointed Havas to lead Media Strategy,Planning and Media Performance.
Havas Media won the four-way pitch and will now develop media and digital plans for the AICD brand and performance campaigns.
Derek Craig, Head of Marketing for AICD said, “as the leader of education for senior leaders within Australia there is significant growth opportunity in the online education. This has been accelerated by COVID.
We needed a partner who understood how to engage with the most successful audiences and help them to understand how we can enhance their knowledge and career path development.”
Virginia Hyland, CEO of Havas Media said, “we are honoured to be working with AICD, an exceptional business that supports and guides the most respected and senior leaders within Australia.
They are very modern in their thinking around how to engage and educate the future leaders of our country.
We are excited to work alongside the AICD team to unlock growth opportunities for their business and by working closely together we have the ability to join content and media to develop campaigns, which drive greater success.”
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