Four of 15 international Facebook Studio Awards have found their way to Australia and New Zealand with Colenso BBDO and AIM Proximity taking home two.
The Studio Awards’ top honour known as the Blue Award went to Droga5 and Heineken USA for the ‘If We Made It’ work for Newcastle Brown Ale.
Facebook’s chief creative officer, Mark D’Arcy, said the awards featured “the most geographically diverse group of winners in the Awards’ three-year history”.
Four of those awards made it to Australia and New Zealand with two for each country.
Australia’s gongs came in the Silver category where production company Finch, charity Save Our Sons and the Duchenne Foundation won for ‘The Most Powerful Arm’.
‘The Most Powerful Arm’ campaign featured the world’s first petition-signing bionic arm to raise awareness of Duchenne Muscular Dystrophy (DMD). For more see previous B&T reports here and the campaign site here.
http://www.youtube.com/watch?v=tCjuAgZ_8jM
A Sliver also went to Clemenger BBDO and client National Australia Bank for ‘FootifyFM’, a selection of 20 amateur commentators who called the 2013 AFL Grand Final in 10 different languages.
http://www.youtube.com/watch?v=55PNacmzAq0
Colenso BBDO and AIM Proximity brought home two awards for NZ including a Blue for Good and a Silver.
The Blue for Good gong was awarded to the agency duo for Amnesty International’s ‘Trial by Timeline’ work. ‘Trial by Timeline’ is a Facebook application that scans Facebook timelines and to show users what their comments or behaviours might have cost them in different countries.
The Silver nod went to Colenso BBDO and AIM Proximity for Samsung New Zealand’s ‘The Smart Phone Line’ (see video below for more).
“We talk a lot about the revolution happening in technology, but this is paralleled by a creative revolution of equal value,” Facebook’s D’Arcy said.
“The Studio Awards don’t simply celebrate the best work; they shine a spotlight on the brands and agencies who are accelerating this change, connecting to the people that really matter and driving growth in their business.”
Facebook Studio Awards Winners:
Blue
If We Made It — Droga5 and Heineken USA (USA)
Blue for Good
Trial by Timeline — Colenso BBDO / AIM Proximity and Amnesty International (New Zealand)
Gold
Bentley Burial — Leo Burnett Tailor Made and Brazilian Association of Organ Transplant (Brazil)
Try My Hybrid — Saatchi & Saatchi Norway and Toyota Norway (Norway)
Silver
Leon Vivien — DDB Paris and Musee de la Grande Guerre (France)
Wendy's Bacon Portabella Melt on Brioche — VML and Wendy's (USA)
The Most Powerful Arm — Finch and Save Our Sons & Duchenne Foundation (Australia)
The Smart Phone Line — Colenso BBDO / AIM Proximity and Samsung New Zealand (New Zealand)
FootifyFM — Clemenger BBDO and National Australia Bank (Australia)
Social Flyer — North Strategic and SportChek (Canada)
Bronze
The Longest Bench In The World — Contexta and SO Appenzeller GmbH (Switzerland)
The Hornbach Hammer — HEIMAT Berlin and AG Hornbach Baumarkt (Germany)
Reclaim Your Angus — 72andSunny and CKE (USA)
Made By You Issue — FoxyMoron and Worldwide Media (India)
Playland Hot Seat — Rethink Communications and Playland (Canada)
