Austereo Bosses Hail Hamish & Andy “Rock Stars” As Duo Take Swipe At Kyle

Austereo Bosses Hail Hamish & Andy “Rock Stars” As Duo Take Swipe At Kyle
SHARE
THIS



Hamish Blake and Andy Lee celebrated their return to Southern Cross Austereo’s drive time slot after a five year hiatus – and a rumoured $10 million contract – with a flash soiree on Sydney Harbour last night.

After firing himself out of a canon in Sydney’s freezing Darling Harbour yesterday to celebrate the comedic duo’s return in the coveted Drivetime spot, Hamish and Andy’s Andy Lee told B&T he is suffering and coming down with a croaky voice.

ANDY LEE THE HUMAN CANNONBALL

“I’m losing my voice because it was so cold,” he said.” Hot water and lemon and an early night for me!”

The presenters held the People’s Launch Party on a boat in Sydney harbour for 300 fans and industry types to celebrate their return to Austereo who are pinning their hopes on the duo following tough ratings since the departure of Kyle and Jackie O to cross-town rival KIIS.

CAITLYN LAUNCHING COMMUNITY RADIO SHOW

And firing Lee out of a cannon is just one of the  stunts the twosome have planned. Lee said, “If it’s there for the taking I’ll do it.” With Blake chiming in, “Andy got shot out of a cannon and wanted to wear a monkey suit but the circus folk said he couldn’t wear one as it would catch fire.”

On-stage, the duo joked that former colleague and now rival, Kyle Sandilands, was copying them as had called the canon company asking to do be fired out of a canon.

Lee joked: “I said to the guy, surely you don’t have enough compressed air in the world to be able to launch Kyle? Even with explosives you’re going to struggle.”

Earlier on in the day the pair held their show from the boat, where one listener unveiled her new boob job and Delta Goodrem offered a personal message.

The duo actually made their return to the national weekday drive slot they once dominated a week earlier than planned, and Southern Cross Austereo bosses hope their show, on the newly rebranded Today’s Hit Network – which is across 42 stations, including 2DayFM in Sydney and FoxFM in Melbourne – will boost figures for the station.

Their departure from 2Day FM in 2010 sent SCA’s audience share and stock price plummeting, while Kyle and Jackie O’s new station, KiiS, and network, ARN, have soared to success in the Sydney radio market.

Austereo’s CEO, Grant Blackley, who called Hamish and Andy “rock stars” also revealed his joy at achieving 10/10 with Survey Four last week, and threatened his radio rivals that it’s just a matter of time before the network is “number one in every slot that we deem appropriate by demographic. It may take us a little while in some cases, but rest assured, that’s our goal.

Talking about Lee’s cannonball stunt, Blackley laughed, “I’m on my way home last week, just the second week in the role, and I got a phone call at about five o’clock and they said, ‘There’s something you didn’t sign before you left.’ I asked what? And they said, ‘the insurance because we’re firing Andy out of a cannon.’

“Hamish and Andy are rock stars and when they were on drive time, only a short period ago, they were delivering over two million listeners and it was Australia’s most successful radio show and we’re absolutely delighted to see them back at Southern Cross and back on radio.”

Speaking about Survey 4, he added: “We were rewarded with 10 performances that all improved across both the Today and Triple M networks on a national level.

“We gained 200,000 listeners in that survey and we’re now reaching, for those marketing we’re measuring, 4.3 million listeners across our metro cities, and that’s without the 74 radio stations around the nation. So an outstanding effort to everyone involved in that achievement.

“I think the most important thing through all the results I saw last week is that we were delivering directly on two key milestones, the first one being number one metro solution for 18-49s, and the second one, being number one metro solution for 25-54s.

“I actually think the talent we have at the network is outstanding. What we’re going to do is make sure over the ensuing months and years that we deliver more often in a number one slot as much as we can. In terms of the phasing of the Hit Network, naturally the first thing was the rebranding, and secondly we’ve got Hamish and Andy coming into that market.

“So we will be number one in every slot that we deem appropriate by demographic. It may take us a little while in some cases, but rest assured, that’s our goal.

“To actually achieve those goals we do have a fairly determined effort in everything we do and what I promise you is that we’ll do it with some priority and on a consistent basis, so you can rely on us more often than not. I think it’s a really strong and vibrant business, and my role is to make it a great business,” Blackley said.

Please login with linkedin to comment

Advertising Standards Bureau ASTRA Radio

Latest News

Women in Media’s Doris Li: “Listen To Your Heart And Go For It, Then Settle For Extraordinary”
  • Media

Women in Media’s Doris Li: “Listen To Your Heart And Go For It, Then Settle For Extraordinary”

How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]

by B&T Magazine

B&T Magazine
Study: New Business Wins Still Resilient, But Creative Finding It Tougher Going Than Media
  • Advertising
  • Media

Study: New Business Wins Still Resilient, But Creative Finding It Tougher Going Than Media

The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]

by B&T Magazine

B&T Magazine
I’m Not Loving ‘Karens’, For What They Highlight About Our Society
  • Opinion

I’m Not Loving ‘Karens’, For What They Highlight About Our Society

In this guest post, the CEO of PR/comms agency Extollo, Katy Denis, examines the social phenomenon of our time – the entitled ‘Karens’ amongst us & why they can be such a danger… Until last week, I had no idea who or what a “Karen” is. Thanks to (and I use that term very lightly, […]

Opinion

by B&T Magazine

B&T Magazine
The Mint Partners Wins Pernod Ricard, Cemoy & Little National
  • Advertising

The Mint Partners Wins Pernod Ricard, Cemoy & Little National

Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]

opr Adds DocuSign To Client Roster
  • Media

opr Adds DocuSign To Client Roster

Sure, it might not be a Coke or a Qantas, but opr think this win significant enough to send well-meaning press release.

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham
  • Media

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham

A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]

Would TikTok Be Missed?
  • Opinion

Would TikTok Be Missed?

Columnist poses the question - would TikTok be missed? B&T says not as much as vanilla Paddle-Pops or Best Of Red Faces.

Opinion

by B&T Magazine

B&T Magazine
Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series
  • Media

Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series

In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]