Aussie Super Bowl Ad One Of Two Crash The Super Bowl Ads Aired During The Game

Aussie Super Bowl Ad One Of Two Crash The Super Bowl Ads Aired During The Game

The Aussie ad in which a man is crunching down on Doritos during his partner’s ultrasound has just aired during the Super Bowl.

Usually the ad that is aired is the one that has won the Crash the Super Bowl competition. There appears to be some confusion as to whether the ad just won or not, as Business Insider has reported the ad by Aussie filmmaker Peter Carstairs has won, however Doritos has tweeted it’s one of two being aired.

We’ve asked Doritos what the go is, so will fill you in as soon as we know.


The ad is one of three ad ads within Doritos’ Crash the Super Bowl competition that made the finals.

Nevertheless, it’s an exciting time for Carstairs and the team at production house Mr Smith. When he first made the finals, Carstairs told B&T he hadn’t be holding his breath.

Ad agency Cummins&Partners also played a role in the making of the ad, with two of its creatives Liam Jenkins and Heath Collins joining forces with Carstairs.

Ben Couzens, executive creative director at Cummins&Partners said: “Having an opportunity to write a Super Bowl script isn’t something that comes up very often down here in Oz so when Pete came to us from Mr Smith and asked us to write him a script for the competition, we obviously jumped at it.”

Helene Nicol of Mr Smith added: “Our mantra is ‘Make it Happen’. On Ultrasound, it was simply a matter of bringing together the right people and giving them the resources needed to bring a big idea to life.”

Aussies have been close to winning the Doritos competition before, but have been pipped at the end. Here’s hoping it’s our year this year!




Latest News

The Unparalleled Power Of Music Festival Activations: Insights From Live Nation ANZ
  • Partner Content

The Unparalleled Power Of Music Festival Activations: Insights From Live Nation ANZ

According to Kristy Rosser, senior vice president of marketing solutions and client services at Live Nation ANZ, experiential activations at music festivals offer brands an unparalleled opportunity to engage deeply with their audiences, creating memorable moments that resonate long after the event. Rosser will join a panel of experts at the Activation Showcase in Melbourne […]

Partner Content

by B&T Magazine

B&T Magazine
Sara Lappage On The “Sliding Doors” Moment That Sparked The QMS COO’s Journey Into The Media Industry
  • Partner Content

Sara Lappage On The “Sliding Doors” Moment That Sparked The QMS COO’s Journey Into The Media Industry

Sara Lappage, QMS‘s Chief Operating Officer, is passionate about brands. Thriving on developing brands that fit the identity and essence of the business or product they represent, she has been responsible for two major rebrands and a brand refresh over her years working in the space. Having just yesterday been named in the Women In […]

Partner Content

by B&T Magazine

B&T Magazine
Mission Australia Joins Cannes in Cairns As Charity Partner And Needs Your Help

    Mission Australia Joins Cannes in Cairns As Charity Partner And Needs Your Help

    Leftover merch at the event? Mission Australia is here to help. Want to feel good while buying a coffee on site? Mission Australia can help with that too. Mission Australia is the festival’s official charity partner and wants you to make a positive impact on the local community. Mission Australia has joined Cannes in Cairns, […]

    Did The Cairns Extras Slate Just Get Hotter? Make Sure You Register Now!

      Did The Cairns Extras Slate Just Get Hotter? Make Sure You Register Now!

      You will be diagnosed with severe FOMO if you aren’t down to attend these super duper Cairns Extras. Lead image: Hemingway’s will host a brewery tour among other fun activities throughout the week as part of Cannes Extra. Being at Cannes in Cairns, Presented by Pinterest, is not just about absorbing the cracking content and […]

      Spotlight On Sponsors: INDY 500 Accelerates Reach With ELF Cosmetics Partnership
      • Marketing

      Spotlight On Sponsors: INDY 500 Accelerates Reach With ELF Cosmetics Partnership

      The INDY 500 has secured a first-of-its-kind new deal with ELF Cosmetics, utilising social media to expand the open-wheel car racing competition to new and diverse audiences. Meanwhile, Hockey Australia has extended one of the most enduring partnerships in Australian sporting history. Welcome back to B&T’s Spotlight on Sponsors series, where we break down all the major […]

      TMA’s Sherilyn Shackell Wants You To Join The Rebellion!
      • Opinion

      TMA’s Sherilyn Shackell Wants You To Join The Rebellion!

      Life is f**king tough right now, and we’re all so over it. In this op-ed, Sherilyn Shackell, Founder and Global CEO of The Marketing Academy unpacks the downward vortex of ridiculously long hours, toxic cultures, control & command leadership, financial hardship and uncertain futures that is sucking the energy from even the most optimistic people. […]

      Opinion

      by B&T Magazine

      B&T Magazine
      Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers
      • Technology

      Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers

      Salesforce has launched new Einstein Copilot tools for marketers, giving them the ability to automatically create campaign briefs, personalised content and promotions from their data. B&T was on the ground at Salesforce’s Connections event in Chicago to hear first-hand about the new tools. All of these new tools rely on Salesforce’s Data Cloud platform that […]

      AZK Media Launches Customer Catalyst As Demand For Video Content Grows
      • Advertising

      AZK Media Launches Customer Catalyst As Demand For Video Content Grows

      Technology PR and marketing agency AZK Media, has launched a pure play video-content business called ‘Customer Catalyst’ as demand for premium video content continues to surge. Lead image: Wayne Williams & Azadeh Williams Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing […]

      G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm
      • Advertising

      G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm

      Digital consultancy G Squared has launched a performance media creative division that will be led by The Hallway’s former general manager, Chris Murphy. The new capability enables G Squared clients to tap into a team of creative specialists who will develop, optimise and scale effective campaigns across digital media channels. G Squared said that it […]

      Want your business to become more competitive? Invest in people
      • Opinion

      Want your business to become more competitive? Invest in people

      Learning and development can sometimes fall into the “nice to have” bucket – but John McNerney, managing director AUSEA at Yahoo, makes the case that in a tech-driven age marketing leaders should prioritise their employees’ development if they want to get a leg up on competitors. Good businesses are like ships. They’re places where everyone […]

      Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
      • Marketing

      Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

      Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]