The Coalition for Marriage has released the first nationally televised commercial calling for Aussies to vote ‘no’ in the upcoming postal vote on same-sex marriage.

The ad features three mothers who oppose same-sex marriage and highlight the impact it will have on their children if the law is changed.

The ad also features on the website for the Coalition for Marriage (which is led by the Australian Christian Lobby), with a message encouraging people to donate to keep the ad on the air.

“This ad will play an important role in helping Australians understand that saying ‘yes’ to gay marriage would mean saying ‘yes’ to radical gay sex education in schools,” the message said.

“However, keeping our advertising rolling takes significant resources.

“It will cost $35,000 a day to ensure that millions of Australians hear the message about the consequences of change.

“Your support today will ensure this campaign remains on the air, giving us the strongest chance to win the marriage plebiscite and defend marriage.”

Here are some of the reactions to the campaign from the Twittersphere (which seemed to be mostly of the negative variety):

WON’T SOMEBODY THINK OF THE CHILDREN is pretty much all the ‘No’ campaign has https://t.co/LOA7VC43qs pic.twitter.com/kYFkDyLCt9

— ToryShepherd (@ToryShepherd) August 30, 2017

Some just can’t handle that it’s ok to #voteNO https://t.co/Y7qoFxMexx

— Matt W (@Mattw_dev) August 29, 2017

#auspol #ssm #voteno Widespread and compulsory. https://t.co/y1WWkqnifs

— Brucey Boy (@ettu_bruce) August 29, 2017

I love that the no campaign’s slogan is ‘You can say no’. Like, they know you shouldn’t but want you to know you can be a jerk if you want.

— Simon Vaughan (@vaughantobewild) August 29, 2017

Just saw an ad for the ‘You can say No’ campaign. The coalition should be ashamed of themselves for scare mongering in schools.

— Seabrook (@seabrook0888) August 29, 2017