A new Australian Retailers Association (ARA)-Roy Morgan 2019 pre-Christmas spending predictions forecast Australians will spend nearly $53 billion this year in the lead-up to Christmas.
According to Roy Morgan, 2019’s spends will be up 2.6 on the year previous and when it comes to what kids want under the tree, a Netflix subscription topped the list.
The streaming service topped the Kids’ Cool List in Roy Morgan’s Young Australians Survey for a second straight year – with Netflix nominated as “really cool” by 66 per cent of 6-13 year olds (up three percentage points on 2018) and more than 70 per cent of 10-13 year olds.
In second place is 2016’s former number one, the Apple iPad on 60 per cent, then the Apple iPhone on 53 per cent. Netflix is in top spot for both girls and boys ahead of the iPad with girls putting the Apple iPhone in third spot although for boys it is the Sony Playstation 4 that takes third spot. More than twice as many boys as girls say they consider the PlayStation 4 “really cool”.
The Kids’ Cool List: what Australian kids think is really cool now
Other items rated “really cool” by kids are computers, including laptops and tablets (47 per cent), Nike products (46 per cent), the computer games Minecraft (43 per cent), Fortnite (43 per cent) and Roblox (39 per cent), Harry Potter products (40 per cent), books to read (37 per cent) and Microsoft’s Xbox One gaming console (36 per cent).
Gifts that girls rate “really cool” also include products by or featuring Disney, Adidas, L.O.L. Surprise, Minions, The Simpsons and Wonder Woman, while boys are opt for Nerf Guns, Spiderman, Iron Man, the Nintendo Switch and The Hulk.
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]