A new Australian Retailers Association (ARA)-Roy Morgan 2019 pre-Christmas spending predictions forecast Australians will spend nearly $53 billion this year in the lead-up to Christmas.
According to Roy Morgan, 2019’s spends will be up 2.6 on the year previous and when it comes to what kids want under the tree, a Netflix subscription topped the list.
The streaming service topped the Kids’ Cool List in Roy Morgan’s Young Australians Survey for a second straight year – with Netflix nominated as “really cool” by 66 per cent of 6-13 year olds (up three percentage points on 2018) and more than 70 per cent of 10-13 year olds.
In second place is 2016’s former number one, the Apple iPad on 60 per cent, then the Apple iPhone on 53 per cent. Netflix is in top spot for both girls and boys ahead of the iPad with girls putting the Apple iPhone in third spot although for boys it is the Sony Playstation 4 that takes third spot. More than twice as many boys as girls say they consider the PlayStation 4 “really cool”.
The Kids’ Cool List: what Australian kids think is really cool now
Other items rated “really cool” by kids are computers, including laptops and tablets (47 per cent), Nike products (46 per cent), the computer games Minecraft (43 per cent), Fortnite (43 per cent) and Roblox (39 per cent), Harry Potter products (40 per cent), books to read (37 per cent) and Microsoft’s Xbox One gaming console (36 per cent).
Gifts that girls rate “really cool” also include products by or featuring Disney, Adidas, L.O.L. Surprise, Minions, The Simpsons and Wonder Woman, while boys are opt for Nerf Guns, Spiderman, Iron Man, the Nintendo Switch and The Hulk.