B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • EssenceMediaCom
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Aussie Boot Maker Loses ‘Ugg Boot’ Trademark Battle To US Corporation
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Aussie Boot Maker Loses ‘Ugg Boot’ Trademark Battle To US Corporation
MarketingMedia

Aussie Boot Maker Loses ‘Ugg Boot’ Trademark Battle To US Corporation

Staff Writers
Published on: 11th May 2021 at 10:48 AM
Staff Writers
Share
2 Min Read
A couples ugg boots showing off the him and her collection
SHARE

Eddie Oygur, an ugg boot maker from Western Sydney, has lost his court battle with US footwear giant Deckers.

Oygur runs a company called Australian Leather, and was sued by the giant after he sold 13 pairs of boots to American customers. While in Australia ‘ugg boot’ is a generic, colloquial term referring to sheepskin lined slipper boots, Deckers owns the company UGG and claimed Oygur’s use of the word was trademark infringement.

Deckers owns the UGG trademarks in markets such as the US and the UK.

In 2019, a jury in Chicago found in favour of Deckers, and Oygur was ordered to pay US$450,00 – or AU$574,560. The jury said that while ugg was a colloquial term in Australia, it did not share the same meaning in the US, and found that the word ugg was not subject to the doctrine of foreign equivalents. This is a guideline preventing foreign words for categories from being trademarked in the US.

Ogyur’s lawyers then appealed the decision in the US Court of Appeals for the Federal Circuit in Washington D.C. In his appeal case, Ogyur argued that the doctrine of foreign equivalents should have prevented the trademark of the word uggs at all.

On Monday the appeal was rejected with no reason given.

Speaking outside the Court of Appeals Oygur said, “this is not just about me, it is about Australia taking back ‘ugg’.”

“The trademark should never have been given in the first place to the U.S.”

Oygur now wants to take his appeal to the US Supreme Court.

Featured Image: iStock/Christopher Davidson

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Ugg boots
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?