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Reading: Aussie Apples Say ‘Refresh Yourself’ With Juicy New Campaign
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B&T > Advertising > Aussie Apples Say ‘Refresh Yourself’ With Juicy New Campaign
AdvertisingMarketing

Aussie Apples Say ‘Refresh Yourself’ With Juicy New Campaign

Tim Addington
Published on: 4th March 2015 at 10:42 AM
Tim Addington
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1 Min Read
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Aussie Apples has launched a refreshing new marketing campaign to prompt Australians to reach for a fresh Aussie Apple when on-the-go rather than a processed snack.

Created by newly appointed creative agency The Works, the campaign titled ‘Refresh Yourself’ brings Aussie Apples to the foreground and conveys how opting for this Aussie favourite will deliver a uniquely refreshing and reviving experience.

Luke Westley, marketing services manager for Aussie Apples at Horticulture Innovation Australia said: “The industry has been in growth in recent times and we believe that this campaign will resonate with younger Australians were we see further growth opportunities. We are really impressed with our new creative and with The Works.”

Paul Swann, creative partner at The Works added: “Apples are a staple of most shopping baskets but with this campaign we wanted to reinvigorate their perception and appeal to a young adult audience, who often reach for other convenience options.

Aussie Apples

“This campaign is quite a departure from the previous work but we believe that it’s just what’s required to achieve the objectives.”

The campaign is set to run nationally across outdoor, point-of-sale, social and digital channels.

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TAGGED: Chocolate Chip Cookie, Clemenger BBDO Sydney, Jenny Brockie
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Tim Addington
By Tim Addington
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Tim Addington is a communications professional with decades of experience in journalism and public relations across leading newspapers, magazines, and agencies in the UK, Middle East, and Australia. He is the founder and Director of TAG PR. Tim's extensive career includes serving as the head of Publishers Australia and Communications Director at independent Sydney advertising agency The Works. Tim was the Associate Publisher and Editor of B&T from 2007 to 2012. Prior to his time in Australia, he worked as the launch News Editor and then Editor of Campaign Middle East. He began his career at London’s largest news press agency before moving on to UK national daily newspapers. Tim is also an active participant in the industry, regularly moderating at conferences and serving as a judge for the CommsCon, Mumbrella, and B&T Awards.

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