Public relations agency network PROI Worldwide has further cemented its international reach with Queensland-based integrated marketing communications agency P4 Group becoming its fifth Australian-based global partner.

Adrian Basile, CEO of P4 Group, said becoming a member of PROI Worldwide is as much about enhancing the learning and development opportunities of his team as it is about working alongside and sharing knowledge with other like-minded business leaders from around the globe.

“P4 Group is made up of a team of highly-creative, dedicated professionals who are constantly seeking opportunities to strengthen their skill set,” he said.

“Collaborating and learning from their international peers via the PROI Worldwide is a significant opportunity and one that we are now so proud to offer.

Basile said that while his team at P4 Group are excited about the global networking opportunities that becoming a part of PROI Worldwide presents, it is the access to the global client base and industry expertise that presents the greatest opportunity for professional growth.

“Our clients are increasingly seeking global solutions, and we feel that our partnership with PROI and the ability to collaborate with like-minded experts from around the world is a priceless opportunity that will truly take our industry knowledge and service offering to the next level.” he said.