Public relations agency network PROI Worldwide has further cemented its international reach with Queensland-based integrated marketing communications agency P4 Group becoming its fifth Australian-based global partner.

Adrian Basile, CEO of P4 Group, said becoming a member of PROI Worldwide is as much about enhancing the learning and development opportunities of his team as it is about working alongside and sharing knowledge with other like-minded business leaders from around the globe.

“P4 Group is made up of a team of highly-creative, dedicated professionals who are constantly seeking opportunities to strengthen their skill set,” he said.

“Collaborating and learning from their international peers via the PROI Worldwide is a significant opportunity and one that we are now so proud to offer.

Basile said that while his team at P4 Group are excited about the global networking opportunities that becoming a part of PROI Worldwide presents, it is the access to the global client base and industry expertise that presents the greatest opportunity for professional growth.