Ausfilm Creates A Thriller Film Trailer “The Australian Job” To Champion The Aussie Film Industry Via Paper Moose

Ausfilm Creates A Thriller Film Trailer “The Australian Job” To Champion The Aussie Film Industry Via Paper Moose

Ausfilm’s new direct campaign repackages the complex world of filmmaking budgeting combined with government incentives into a cinematic thriller.

At the centre of the campaign is “The Australian Job” film trailer, where a Hollywood producer and an Aussie “fixer” hatch a plan to assemble the perfect Australian post-production team.

Australia offers world-class picture post, sound and music talent, and during the pandemic, it demonstrated that post-production could all be done remotely through films such as Mortal Kombat and Shang-Chi and the Legend of the Ten Rings.

Ausfilm, the Australian industry association that markets Australia’s film and television production incentives on behalf of the Federal and State governments, also promotes global screen makers.

The film trailer showcases just how easy and financially viable it is to complete post-production in Australia remotely, without global film and TV executives leaving home.

The piece was delivered to 5000 high-profile film and TV executives worldwide and includes a bespoke, web-based, screen production tax incentives calculator that both simplifies and showcases the varying incentives.

Jeremy Willmott, creative director, Paper Moose, said: “Government incentives and rebates aren’t always the sexiest topic to broach, but what they represent is super exciting.

“We wanted to show this using the language and tropes of the film industry, and what better way than a thrilling film trailer to demonstrate Ausfilm’s offering and Australia’s great post-production talent.”

Rachelle Gibson, director of marketing and industry partnerships at Ausfilm, said: “This campaign was about changing clients’ perceptions about posting their projects remotely with Australia’s incredibly talented post and VFX studios, as well as demystifying the myriad of screen incentives available across Australia.

“Absolutely everyone of the Paper Moose team brought their best game, superb creativity, and good grace and humour during a lockdown.

“Ausfilm and its membership of screen service companies, couldn’t be happier with the campaign.”

The Australian Job was filmed during Australia’s Delta lockdown and features Ausfilm member contributions for visual effects, colour grade, titles, score and sound post-production — all completed remotely.

Client: Ausfilm

Director of Marketing & Industry Partnerships: Rachelle Gibson

Senior Marketing & Digital Content Specialist: Ashlee Sang

Agency: Paper Moose

Executive Creative Director: Nick Hunter

Creative director: Jeremy Willmott

Art director: Katie McIntyre

Copywriter: Pete Saladino

Design Lead: Georgia Shillington

Designers: Divya Abe, Evelyn Tran

Head of digital: Brigham Glaser

Lead developer: Greg Poole

Developer: Justin Clayden

Digital designer: Jason Fidel

Group account director: Liz Stephens

Account manager: Madeleine

Huxley Production: Paper Moose

Head of production: Maren Smith

Senior producer: Lucy Whirledge

Producer: Jon Buchan

Director & editor: Steve Anthopoulos

Director of photography: Jack McAvoy

Production designer: Antony Miller

Aerial cinematography: Aerial Films Australia & XM2 Pursuit

Colour grade: Sandbox Composer: Angela Little

Lighting: Fox Lighting

Sound & music post-production: Trackdown Studio & locations:

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Ausfilms Jeremy Willmott Paper Mouse Rachelle Gibson

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