B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • ARN
  • Meta
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Audiences Are Using Adblockers To Save Data Not Block Ads: Report
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Audiences Are Using Adblockers To Save Data Not Block Ads: Report
MediaTechnology

Audiences Are Using Adblockers To Save Data Not Block Ads: Report

Staff Writers
Published on: 7th October 2015 at 9:43 AM
Staff Writers
Share
2 Min Read
SHARE

Adblockers have been much in the news lately, especially as the last few years has seen downloads growing along an almost vertical trendline. But it may not be just advertising and cookie crushing that is motivating consumers.

As the chart below from business intelligence site Statista demonstrates (using data collected by the New York Times), so addicted have many publishers become to advertising that the inventory bloat is seriously compromising consumer data packages.

According to Statista.”For the readers however, online ads are mostly annoying: not only do they distract the attention away from the actual editorial content, but, as it turns out, they also take a heavy toll on mobile readers’ data consumption. According to an analysis conducted by The New York Times, in many cases online ads and scripts account for more than half of the data that is used to load mobile news websites.”

statista-adblocker

The worst example identified in the report is boston.com, which says Statista almost four times as large as the data to deliver advertising as it does to load the site’s editorial content.

Whole Boston.com is an extreme example it is hardly alone. The click shoring The Huffington Post is almost as bad, while the advertising on CNN for instance chews up one and a half times as much data as the stories that draw its readers.

Statista notes: “Meanwhile publishers and creators of mobile ads, who were recently alarmed by Apple’s decision to allow ad-blocking software on its mobile devices, should focus on increasing the performance of advertising content and thus improving the overall user experience.”

This article originally appeared on B&T’s sister site www.which-50.com

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, Caulfield Cup, einsights
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Parliament House, Canberra
Federal Government Reviews Creative Agency Roster, Replaces Panel With ‘More Secure’ Village Model
02/07/2025
Resolution Digital Reshapes Leadership Team
02/07/2025
Aon Kicks Off Major Global Creative & Media Shake-Up
02/07/2025
AI Adoption Is Surging In Australia But Does It Risk ‘Dehumanising’ Us?
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?