2 December, 2021

Audience Precision Secures RedEarth Energy Marketing And Communications Portfolio

Edited by B&T Magazine

Australian energy storage company, RedEarth Energy Storage, has appointed media strategy consultancy and technology business, Audience Precision, to stand alongside it in the creation of RedEarth as an iconic Australian brand in providing personal power plants to Australian businesses and residences.

Audience Precision will provide research and insights, marketing and communications planning, campaign development, including appointing and managing a creative agency, and creating media strategy, planning, and buying for RedEarth.

The company hopes to build RedEarth’s profile and sales pipeline as it works to and beyond its ASX listing in 2022.

Audience Precision global CEO, Haydon Bray (main photo), said the opportunity to work with the solar company was “incredibly exciting”.

“Our ability to provide strategy and direction to help RedEarth focus on the customer benefits and provide critical audience insights across all its communications were key drawcards for the company’s founders, and we’re really looking forward to working with RedEarth to build an iconic Australian brand over the coming years.”

RedEarth Energy, CEO and founder, Charles Walker, added, “Australian owned and operated RedEarth is highly unusual, not only because it exclusively focuses on delivering the value of renewables to customers directly, but also because its technology will enable its customers to go beyond saving money and into making money. Our company truly enables customers to have their cake and eat it as well.

“As more and more things become electric, such as cars, customers will be able to make the transition and be paid for it. As a happy side benefit, this brings net zero to reality, employs Australians, and customers can be sure that their money goes to the benefit of the nation and not to offshore entities.

“We look forward to working with Audience Precision, who share our values and vision, to bring our products to the nation and to grow an Australian icon.”

The RedEarth Energy appointment follows Audience Precision’s recent wins of media buying and strategy for global beauty brand L’Occitane’s Australian operations, and media strategy and insights for iconic Australian brand RM Williams.

Audience Precision recently became the first company to partner with Amplified Intelligence Technologies, incorporating its new attention media planning tool, attentionTRACE™ Media Planner, into its strategy suite.

The RedEarth Energy appointment is effective immediately.

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