Audi has launched an innovative online reservation tool across the full model range, the first premium brand in Australia to do so.
Customers can search via dealer, vehicle or features to select their preferred Audi, securing it with a $500 refundable reservation fee. From there, the entire sales transaction can be carried out without a single visit to an Audi showroom.
“At a time like this, where many Australians would rather make their purchases from the security of their own home, we wanted to create a tailored online solution that allows Audi customers to do just that,” said Audi Australia chief customer & marketing officer Nikki Warburton.
“It’s important that this solution feels very premium, in line with our brand promise, and that customers have the flexibility within the platform to satisfy their individual tastes. We’re delighted to have achieved this, allowing customers to choose their Audi based on what’s important to them, and then secure it before finalising the purchase with a dealer.
“It’s a fast, flexible and easy solution that is seamlessly integrated into our sales process, providing customers with an entirely new way to begin an Audi purchase: from the comfort and security of their home,” said Warburton.
Customers can quickly find their preferred Audi from the audi.com.au homepage, then refine their search by location, price, engine, feature or colour; each vehicle displaying a Manufacturer’s Recommended Driveaway Price (MRDP) correct for their state of purchase. Customers can secure their preferred vehicle by paying a refundable $500 reservation fee via credit card, which generates a receipt for their exact vehicle as peace-of-mind. At the same time, customers are provided with options for trade-in and finance.
The dealer that holds the vehicle in their stock will contact the customer within two working hours to answer any questions, arrange a ‘virtual walkaround’ or test drive if required, or to finalise the sale (including finance). If desired, the customer’s new Audi can be delivered to them at home, allowing the full transaction to take place without a single visit to an Audi showroom.
Equally, customers can choose to take the process ‘offline’ at any point during their enquiry or purchase. The choice is driven by the customer’s wishes at every step.
If a customer chooses not to go ahead with their purchase, they are entitled to a full refund from the dealer.
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