ASUS Selects Archetype As Lead Creative Agency

ASUS Selects Archetype As Lead Creative Agency
SHARE
THIS



ASUS has appointed Archetype as its creative agency in Australia. Archetype will work with ASUS on local creative campaigns with a focus on brand awareness and category creation for upcoming projects.

“ASUS is one of those really versatile brands with a wide audience base that allows our team to do some really fun, integrated campaigns across gaming, lifestyle and consumer,” said Karen Coleman (pictured), Managing Director, Archetype. “Working with category creators is part of Archetype’s vision and the creative work we’re doing for ASUS fits that mould – new, exciting and unexpected!”

“We were looking for an agency that could help us think differently and bring big-picture creative thinking to life. We loved Archetype’s approach of big creative thinking married with detailed, cross-channel execution. We look forward to working with Archetype’s passionate team to take our local brand campaigns to the next level,” said Farzeen Quadir-Hegde, Head of Marketing, SYS BG, ASUS, Australia.

The relationship comes after a year of strategic repositioning for Archetype.

“The past year has allowed our teams the space to nail creative thinking and build upon our agency vision to provide strategy-driven creative, content and comms with flawless execution that has true impact for our clients’ business. We’ve invested in our creative and strategy divisions over the past three years and have brought some brilliant senior talent into the agency from diverse backgrounds to complement our comms heritage,” Coleman said.

According to Coleman, the agency has had a strong year despite the challenges, due to the agility of the team and client base.

“We’ve been lucky to have continued to grow significantly, hire strategically and bring on board some amazing new clients – like ASUS,” added Coleman. “Which has helped us find new ways for our clients to engage their customers – from podcast production through to virtual events and award-winning creative social campaigns. We’ve seen existing clients expand their remits and new clients bring us on not just to think big, but also to deliver consistent end-to-end comms. That’s our sweet spot – big creative ideas married with brilliant execution.”

ASUS is a multinational company known for the world’s best motherboards, PCs, monitors, graphics cards and routers. It leads the industry through cutting-edge design and innovations; and was ranked by Laptop Mag as the best laptop brand in 2020.

ASUS joins Archetype’s client portfolio including Ericsson, HTC, Tile, NBA, GitHub, HackerOne, LEGOLAND®, RØDE Microphones, UTS, and Akamai among others.

Please login with linkedin to comment

archetype Asus

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]