One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner.
As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented in major retailers throughout Australia and New Zealand.
With such market presence, their objective in engaging The Wired Agency is to capitalise on their strong brand awareness and drive traffic to their owned online presence and bricks and mortar stores across NSW, Victoria and Queensland.
Wired’s scope will include search and shopping advertising, display advertising, social media advertising, and Search Engine Optimisation.
Assembly Label marketing manager Michael Walker explains when it came to choosing the best digital marketing partner, they weren’t just looking for technical expertise.
“One of our key priorities was to find a team of people who not only have the ability to drive significant revenue but one that already has the passion for Assembly Label and a desire to develop a deeper understanding of the brand and why it exists.
“For a brand like ours, an agency with the right appetite to learn and likeminded culture is important,” explains Walker.
“We’ve been keeping our eye on The Wired Agency and their unique approach, particularly when it comes to campaign optimisation.
“We were blown away with their pitch and the level of commitment to getting to the heart of what our brand really needs. Their strategic approach and cleverly engineered formula to delivering strong ROAS is what sealed the deal for them.
“Added to this, they’re a bunch of down to earth and clever people so the partnership feels right,” Walker said.
Unsurprisingly, The Wired Agency managing director Angela Hampton is thrilled with the new partnership.
“When we’re looking to take on brands at Wired, we always gauge the level of interest and passion from our team first because we know it’s much easier to stay engaged and go the extra mile if we already relate.
“Assembly Label is one such example where we’re not only familiar with the brand, but one we already wear so pitching for the work was a very easy decision.
“We’re absolutely stoked to be their new partner and can’t wait to show how effective our approach to digital advertising is,” said Hampton.
Assembly Label joins an impressive line up of clients at The Wired Agency which also includes Pizza Hut, TEDxSydney, Alessi, Viking Cruises, Lake Wanaka, Institute of Managers & Leaders, and Christie Spaces.
The Wired Agency specialises in digital and social advertising, and search engine marketing.
Beating the benchmarks, real commercial return and best in class specialist services is what they do best.
The Wired Agency’s Summer Christmas campaign for Assembly Label goes live this week.