The new and improved Ashley Madison, the dating website for people wanting an affair, have released a global advertising campaign to go alongside the rebrand.
The ads come a week after the Toronto-based company that runs the website, Avid Life Media, released a statement announcing a CEO Rob Segal and president James Millership. The pair also reveled a lot of the people who paid to use Ashley Madison’s dating features- such as messaging other cheaters- were actually spending cash talking to chatbots. Read the story here.
“I think the rebrand is crucial,” Millership told TechCruch. “It is going to help people take a second look at us.”
“Ultimately, the brand has tremendous brand recognition,” Segal added, meaning the Ashley Madison brand name will remain.
Ashley Madison has also replaced its old tagline “Life is short. Have an affair”, with “Find your Moment”. The three TVCs were created in-house and backed by a $10 million media buy, they are are titled “Hotel,” “Poly” and”Subway”.
Check out the campaigns:
https://youtu.be/Bh0AujAgA0g
https://youtu.be/yoWj1BdJq5o
https://youtu.be/sgEQqvsmuYc
In case you were wondering, here’s Ashley Madison’s old campaign:
