Ashley Madison Rebrand Continues With Three New TVC

Ashley Madison Rebrand Continues With Three New TVC

The new and improved Ashley Madison, the dating website for people wanting an affair, have released a global advertising campaign to go alongside the rebrand.

The ads come a week after the Toronto-based company that runs the website, Avid Life Media, released a statement announcing a CEO Rob Segal and president James Millership. The pair also reveled a lot of the people who paid to use Ashley Madison’s dating features- such as messaging other cheaters- were actually spending cash talking to chatbots. Read the story here. 

“I think the rebrand is crucial,” Millership told TechCruch. “It is going to help people take a second look at us.”

“Ultimately, the brand has tremendous brand recognition,” Segal added, meaning the Ashley Madison brand name will remain.

Ashley Madison has also replaced its old tagline “Life is short. Have an affair”, with “Find your Moment”. The three TVCs were created in-house and backed by a $10 million media buy, they are are titled “Hotel,” “Poly” and”Subway”.

Check out the campaigns:

In case you were wondering, here’s Ashley Madison’s old campaign:




Please login with linkedin to comment

einsights

Latest News

Allied Nabs Nicola Gold From Pico International Dubai
  • Advertising

Allied Nabs Nicola Gold From Pico International Dubai

Allied Global Marketing (Allied), a full-service integrated marketing agency working with entertainment, consumer and lifestyle brands, has announced the appointment of seasoned executive Nicola Gold as business director APAC, brand experience, effective immediately. Gold assumes a pivotal role in building the Brand Experience offering as part of Allied’s strategy to develop a truly integrated full-service […]

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma
  • Marketing

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]