A crowd of media buyers and advertisers gathered at the X Studio in Kings Cross last night to hear about the new offerings of radio streaming service iHeartRadio, as well as listening to Grammy nominated artist Hozier.
Welcomed by Simon Joyce, CEO of newly formed content marketing agency Emotive, Joyce outlined the new initiatives and how brands can get involved.
One of the new ways of trying to engage audiences is the launch of the iHeartRadio countdown. It’ll be 20 songs each Sunday, broadcast through the Australian Radio Network’s (ARN) station KIIS1065.
Joyce explained: “There is actually a fundamental difference to what’s out there, and that is Matty Acton will host it, alongside a superstar talent in the US. It will be available on demand via iHeartRadio, and will syndicated on KIIS.” Acton is a radio presenter on KIIS.
There are also two new channels for music fanatics out there; Dance and Country.
“We’re going to put a new spin on the genre that is ‘dance’,” said Joyce, “we’ll work with some of those renowned, established and up and coming DJs and producers. This will be a weekly program.”
Alongside the new boppy dance channel will be the mellow and instrument-laden country music.
Country music isn’t really well catered for in commercial radio, said Joyce “but it’s massive genre in its own right”.
The live events offering, iHeartRadio Live, is another way for brands to connect, with telco Optus sponsoring the event last night.
“This signifies the start of us having an ongoing presence in what will be the dominant events program in Australia,” claimed Joyce.
The aim of these new initiatives, he explained, is to drive conversation around iHeartRadio, with brands able to partner with new content.
The Australian version of iHeartRadio launched in September 2013, off the back of the success seen in the US.
If you’re unsure what iHeartRadio is, Joyce likened it to Foxtel, “but free and it’s audio and there’s no cord”.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]