ARN & Samsung Transform Melbourne For Samsung Galaxy Note8 Campaign
ARN and KIIS 101.1 today announce they have partnered with Samsung Electronics Australia for the company’s biggest ever activation to be rolled out in Australia to promote the new Samsung Galaxy Note8.
Launched on Wednesday 27 September, Melbourne’s Federation Square has been be transformed with the opening of the ‘KIIS 101.1 Cube’, an innovative space specially designed to encourage consumers to ‘step inside and do bigger things with the Samsung Galaxy Note8’.
An immersive experience unfolds once consumers are welcomed into the space showcasing the unique features of the new Samsung Galaxy Note8. Bespoke technology has been created in conjunction with creative agency, The Royals, to allow users to play for their share in over $100,000 worth of prizing and Samsung product through a custom designed interface.
“We are thrilled to partner with Samsung to launch the KIIS 101.1 Cube and Galaxy Studio in Federation Square,” ARN’s Chief Commercial Officer Emma-Jayne Owens said.
“We have worked closely with Samsung and The Royals to create a concept designed to bring the new Galaxy Note8 to life, allowing listeners to engage and interact through customised technology and a unique and immersive experience.”
Garry McGregor, Director, IT and Mobile, Samsung Electronics Australia said: “Collaborating with the KIIS 101.1 Cube during the Galaxy Studio’s residency in the heart of Melbourne allows us to bring to life the Samsung Galaxy ecosystem through a range of interactive experiences. For devices like the Galaxy Note8 it is not until you hold it in-hand that you can feel the difference and understand the strength behind our mobile innovation.
“We couldn’t be more delighted to partner with the national KIIS network for our most significant consumer engagement activity that we have ever undertaken in Australia.”
Everyone who enters the KIIS 101.1 Cube will also be eligible to win from a lucrative prize pool of ‘KIIS surprises’ ranging from overseas trips, thousands of dollars’ worth of cash, shopping sprees and more. To enter users will need to scribe ‘I want to do bigger things’ using the S Pen on the Galaxy Note8, the giant screen will then immediately reveal if they have won a prize.
KIIS 101.1’s Cube activation will lead users to Samsung’s Galaxy Studio, where they will be able to experience the Note8 and Galaxy ecosystem through a range of interactive experiences including virtual reality and 360 content and a ‘4D’ Virtual Reality zone.
The KIIS 101.1 cube will be open until Friday 3 November from 9 -3pm, 7 days a week.
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