ARN and KIIS 101.1 today announce they have partnered with Samsung Electronics Australia for the company’s biggest ever activation to be rolled out in Australia to promote the new Samsung Galaxy Note8.
Launched on Wednesday 27 September, Melbourne’s Federation Square has been be transformed with the opening of the ‘KIIS 101.1 Cube’, an innovative space specially designed to encourage consumers to ‘step inside and do bigger things with the Samsung Galaxy Note8’.
An immersive experience unfolds once consumers are welcomed into the space showcasing the unique features of the new Samsung Galaxy Note8. Bespoke technology has been created in conjunction with creative agency, The Royals, to allow users to play for their share in over $100,000 worth of prizing and Samsung product through a custom designed interface.
“We are thrilled to partner with Samsung to launch the KIIS 101.1 Cube and Galaxy Studio in Federation Square,” ARN’s Chief Commercial Officer Emma-Jayne Owens said.
“We have worked closely with Samsung and The Royals to create a concept designed to bring the new Galaxy Note8 to life, allowing listeners to engage and interact through customised technology and a unique and immersive experience.”
Garry McGregor, Director, IT and Mobile, Samsung Electronics Australia said: “Collaborating with the KIIS 101.1 Cube during the Galaxy Studio’s residency in the heart of Melbourne allows us to bring to life the Samsung Galaxy ecosystem through a range of interactive experiences. For devices like the Galaxy Note8 it is not until you hold it in-hand that you can feel the difference and understand the strength behind our mobile innovation.
“We couldn’t be more delighted to partner with the national KIIS network for our most significant consumer engagement activity that we have ever undertaken in Australia.”
Everyone who enters the KIIS 101.1 Cube will also be eligible to win from a lucrative prize pool of ‘KIIS surprises’ ranging from overseas trips, thousands of dollars’ worth of cash, shopping sprees and more. To enter users will need to scribe ‘I want to do bigger things’ using the S Pen on the Galaxy Note8, the giant screen will then immediately reveal if they have won a prize.
KIIS 101.1’s Cube activation will lead users to Samsung’s Galaxy Studio, where they will be able to experience the Note8 and Galaxy ecosystem through a range of interactive experiences including virtual reality and 360 content and a ‘4D’ Virtual Reality zone.
The KIIS 101.1 cube will be open until Friday 3 November from 9 -3pm, 7 days a week.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]