B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • ARN
  • Meta
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: ARN & Samsung Transform Melbourne For Samsung Galaxy Note8 Campaign
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > ARN & Samsung Transform Melbourne For Samsung Galaxy Note8 Campaign
AdvertisingCampaigns

ARN & Samsung Transform Melbourne For Samsung Galaxy Note8 Campaign

Staff Writers
Published on: 29th September 2017 at 11:29 AM
Staff Writers
Share
3 Min Read
SHARE

ARN and KIIS 101.1 today announce they have partnered with Samsung Electronics Australia for the company’s biggest ever activation to be rolled out in Australia to promote the new Samsung Galaxy Note8.

Launched on Wednesday 27 September, Melbourne’s Federation Square has been be transformed with the opening of the ‘KIIS 101.1 Cube’, an innovative space specially designed to encourage consumers to ‘step inside and do bigger things with the Samsung Galaxy Note8’.

An immersive experience unfolds once consumers are welcomed into the space showcasing the unique features of the new Samsung Galaxy Note8. Bespoke technology has been created in conjunction with creative agency, The Royals, to allow users to play for their share in over $100,000 worth of prizing and Samsung product through a custom designed interface.

“We are thrilled to partner with Samsung to launch the KIIS 101.1 Cube and Galaxy Studio in Federation Square,” ARN’s Chief Commercial Officer Emma-Jayne Owens said.

“We have worked closely with Samsung and The Royals to create a concept designed to bring the new Galaxy Note8 to life, allowing listeners to engage and interact through customised technology and a unique and immersive experience.”

Garry McGregor, Director, IT and Mobile, Samsung Electronics Australia said: “Collaborating with the KIIS 101.1 Cube during the Galaxy Studio’s residency in the heart of Melbourne allows us to bring to life the Samsung Galaxy ecosystem through a range of interactive experiences. For devices like the Galaxy Note8 it is not until you hold it in-hand that you can feel the difference and understand the strength behind our mobile innovation.

“We couldn’t be more delighted to partner with the national KIIS network for our most significant consumer engagement activity that we have ever undertaken in Australia.”

Everyone who enters the KIIS 101.1 Cube will also be eligible to win from a lucrative prize pool of ‘KIIS surprises’ ranging from overseas trips, thousands of dollars’ worth of cash, shopping sprees and more. To enter users will need to scribe ‘I want to do bigger things’ using the S Pen on the Galaxy Note8, the giant screen will then immediately reveal if they have won a prize.

KIIS 101.1’s Cube activation will lead users to Samsung’s Galaxy Studio, where they will be able to experience the Note8 and Galaxy ecosystem through a range of interactive experiences including virtual reality and 360 content and a ‘4D’ Virtual Reality zone.

The KIIS 101.1 cube will be open until Friday 3 November from 9 -3pm, 7 days a week.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: ARN, KIIS, Samsung
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Parliament House, Canberra
Federal Government Reviews Creative Agency Roster, Replaces Panel With ‘More Secure’ Village Model
02/07/2025
Resolution Digital Reshapes Leadership Team
02/07/2025
Aon Kicks Off Major Global Creative & Media Shake-Up
02/07/2025
AI Adoption Is Surging In Australia But Does It Risk ‘Dehumanising’ Us?
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?