Australian Radio Network (ARN) has unveiled KIIS 1065’s new cross-platform marketing campaign for 2018, including new TVC creative featuring Kyle & Jackie O.
Via creative agency JOY and production company Brilliant Films, the 2018 TV campaign builds on from previous creative set in a Kyle & Jackie O focus group while the breakfast duo watch on and react from behind a one-way mirror.
The new TVCs launched yesterday following the unveiling of the first stage of the outdoor campaign in January ahead of the Kyle & Jackie O show returning to air for 2018.
The campaign will roll out in a number of phases and also includes outdoor, digital and social elements.
ARN chief marketing officer Anthony Xydis said: “This campaign is designed to maximise impact and targeted reach of KIIS 1065’s core demographic and key fans of KIIS 1065 and the Kyle & Jackie O show.
“It’s also an opportunity to introduce Will & Woody to our Sydney audiences as a ‘fresh way to drive home’.
“ARN is committed to ongoing investment in marketing, and this campaign for KIIS 1065 and Kyle & Jackie O is one of our most extensive to date.
“Sydney is a very competitive market, so we chose a high-impact campaign across multiple channels to reinforce key messaging for the show, utilising TV and multiple outdoor platforms complemented by an extensive digital and social campaign.”