Arid Zone has won four categories at the 2023 Australasian Promotional Products Association (APPA) Awards Night held in Sydney last week for their collaboration with Coors (Good Drinks Australia), TCL (via Agency Clutch Media) and the Victorian Department of Education.
Submissions in the Sustainable/Eco Friendly, Consumer Programs/Gift With Purchase and Event Merchandise categories were each selected as winners, with Arid Zone also winning the overall Platinum Award for Excellence.
The awards recognise and celebrate promotional products marketing excellence across 14 categories.
The win in the Sustainable/Eco Friendly category was for the creation and delivery of Kinder Kits for the Victorian Department of Education. This award is a back-to-back win from 2022 and follows two award wins at the 2023 PPAI (US-based Promotional Products Association International) Gold Pyramid Awards in Las Vegas, USA.
Enhanced by a reduced carbon footprint from the previous year, a majority of the Kinder Kits components are able to be re-purposed or broken down for recycling, while utilising sustainable, ethical, and socially responsible purchase practices in conjunction with the Victorian Department of Education. Both teams again worked with Climate Active and Ndever Environmental to gain carbon neutral certification – amongst the most rigorous processes in the world.
Arid Zone’s win in the Event Merchandise category recognised their work with Agency Clutch Media to provide a range of high visibility merchandise for TCL, a leading global tech brand, for their 2023 Australian Grand Prix “TCL Recharge Lounge.”
The “Lounge” concept was a comfortable space where visitors could watch the race, recharge their phones and interact with the TCL brand in a relaxing atmosphere. Products including TCL branded charging station tables, portable tables, outdoor beanbags, drink bottles, power banks, event staff uniforms and a TCL racing simulator with an Xbox were produced by Arid Zone to reflect the TCL brand, drive visitors to the stand and establish TCL’s connection to the F1 event.
“The 2023 Grand Prix Activation undeniably proved to be a resounding success, offering attendees a tangible product experience. Through meticulous product selection and a cleverly curated atmosphere, we effectively showcased vibrant brand images and facilitated enjoyable encounters that exemplified TCL’s transition into the premium market, thereby amplifying our exposure. The entire activation is a credit to both Clutch Media and Arid Zone,” said a spokesperson from TCL.
The Consumer Program/Gift with Purchase (GWP) category win was awarded for the range of merchandise designed and produced for Coors (Good Drinks Australia) in their highly successful national activation surrounding the 2023 NFL Superbowl campaign. Merchandise included US-style trucker caps, authentic Coors-branded Riddel helmets, on-premise Point of Sale and Coors themed replica NFL jerseys, which were also featured leading up to the event as a selling tool to drive venue engagement. As a result, key national groups including ALH Group and the Signature Hospitality Group participated in promotional activity on the day for Coors, which led to an overall uptake in venue participation, brand awareness and sales.
Due to the success of the activation with Coors, Arid Zone also secured the overall Platinum Award for Promotional Products Marketing Excellence.
“The merchandise developed by Arid Zone for the Coors activation was undertaken under an extremely tight timeframe. The entire activation, including Arid Zone’s contribution, helped to increase sales, and generate interest in Coors products on the day. The results overall were outstanding for Good Drinks – having just secured the distribution rights – and far exceeded all key metrics we had set,” said Good Drinks Customer Activation Manager.
“These results demonstrated the effectiveness of promotional products and collateral as part of the marketing tool chest – highlighting the importance of selecting the right products to achieve marketing objectives,” added Max Fato, Arid Zone, group sales director.
“Blending creativity and outstanding promotional products with sustainable and ethical goals is a process and a challenge – but one we are committed to and continually evolving. We are not only proud of what we have been able to deliver to win these four awards, but also of our relationships with the teams at the Victorian Department of Education, TCL/Clutch Media and Good Drinks whose campaigns leveraged the products so effectively in their activations,” said Clive McCorkell, Arid Zone, managing director.
Please login with linkedin to comment
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]