Strategic communications and marketing agency, Archetype, has been appointed by HTC, Tile and Upright Technologies to drive awareness and sales for each brand’s consumer technology products.
The agency has put its strategic and holistic thinking first, evolving the approach to market for all three product offerings. The new additions to Archetype’s portfolio showcase the agency’s strength in representing magnetic brands in the consumer space and its capability to provide end-to-end consultancy, strategy first.
Tile, the community-powered finding platform, has tasked Archetype with the management of its public relations, influencer relations and events. Archetype also acts as a hub for Tile’s expansion into Asia with Japan.
HTC has revived its long relationship with Archetype Australia, relying on the agency to bolster its line of virtual reality system VIVE and HTC 5G solutions, through public relations, influencer relations, branding and strategic partnership programmes.
Upright Technologies, the leading global business in connected posture management, has appointed Archetype to drive its public relations, influencer relations, digital and social programmes.
“HTC, Tile and Upright have a similar marketing and communications focus, each looking to expand their audiences and break into new sectors and as a result, they needed an agency that offered a strategy-first approach,” said Archetype Australia managing director Karen Coleman [feature image].
“Each of these brands are category creators and exactly the kind of brands we love to work with – those with unique offerings that are changing the industry in which they work.
These wins broaden the agency’s client portfolio and continues Archetype’s momentum in Australia. HTC, Tile and Upright Technologies join the agency’s consumer division including start-up Clipsal Solar, RØDE Microphones and project activities with LEGOLAND® Malaysia Resort.
