Apple Launches New Campaign To Drum Up Disappointing Sales Of The iPad

Apple Launches New Campaign To Drum Up Disappointing Sales Of The iPad
SHARE
THIS



Apple has launched a new advertising campaign about the many uses of the iPad, attempting to push the mentality that ‘everything changes with iPad’.

The 90 second film displayed on Apple’s campaign website shows what you can do with an iPad – you can cook with iPad, learn with iPad, do small businesses with iPad and a heap more.

The iPad site then displays a number of niche ways the tablet can be used for visitors to explore more in depth.

Screen Shot 2015-05-08 at 9.59.05 AM Screen Shot 2015-05-08 at 9.58.54 AM

Tech publisher CNet reports the iPad push is to secure some more sales of the dwindling tablets.

The iPad sales weren’t the happiest moment for Apple during its last quarterly earnings report at the end of April. Business Insider reported at the time those buying the tablets were down by 23 per cent year on year, with sales in steady decline over the past few years.

CNet said there are several reasons the iPad sales are dropping. Families are sharing them and holding on to them for longer so there’s not a need to buy new ones. Similarly Apple faces competition from Android tablets hitting the market.

Please login with linkedin to comment

Advertising Standards Bureau Clemenger BBDO Sydney Luke Starr NGEN

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]