B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • ARN
  • Meta
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Apple Taps Rubicon Project to Help Power iAd’s Adoption
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Apple Taps Rubicon Project to Help Power iAd’s Adoption
Media

Apple Taps Rubicon Project to Help Power iAd’s Adoption

Michelle Tan
Published on: 24th November 2014 at 10:41 AM
Michelle Tan
Share
2 Min Read
SHARE

Real-time trading platform for the buying and selling of advertising, Rubicon Project, has been selected by Apple along with several other advertising technology companies to help power iAd’s (Apple’s own advertising platform) adoption of automated advertising for Apple iAd’s 250,000+ mobile developers.

The selection brings Apple’s array of mobile apps to Rubicon Project’s direct order automation platform, forming an open marketplace for the buying and selling of iAd inventory. This automated marketplace makes it easy for advertisers to buy audiences across Apple’s mobile app inventory via Rubicon Project’s global exchange.

“We’re thrilled to have been chosen by Apple to help bring automation to iAd’s direct order business and to provide access to premium mobile buyers from around the world,” said Gregory R. Raifman, president, Rubicon Project. “We look forward to providing buyers with access to iAd’s unprecedented audience targeting capabilities and our full-stack direct order automation solution.”

Apple’s iAd provides 400+ targeting options to advertisers, based on hundreds of millions of validated iTunes accounts worldwide. This rich first party data asset makes it easy for buyers to target the specific mobile audiences of their choice, be that mums, business travellers, golfers, opera fans and so on.

Rubicon Project’s mobile advertising features are an essential part of its end-to-end automation solution to manage the buying and selling of digital advertising across all sales channels and all screens for display, mobile and video formats.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Diana Palmer, Digital Advertising, Luke Starr, Shopping, The Conversation
Share

Latest News

Parliament House, Canberra
Federal Government Reviews Creative Agency Roster, Replaces Panel With ‘More Secure’ Village Model
02/07/2025
Resolution Digital Reshapes Leadership Team
02/07/2025
Aon Kicks Off Major Global Creative & Media Shake-Up
02/07/2025
AI Adoption Is Surging In Australia But Does It Risk ‘Dehumanising’ Us?
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?