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Reading: Apple Goes Decidedly Un-Christmassy As World’s Biggest Brand Serves Up Annual Festive Fare
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B&T > Campaigns > Apple Goes Decidedly Un-Christmassy As World’s Biggest Brand Serves Up Annual Festive Fare
Campaigns

Apple Goes Decidedly Un-Christmassy As World’s Biggest Brand Serves Up Annual Festive Fare

Staff Writers
Published on: 18th November 2022 at 9:45 AM
Staff Writers
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Apple’s highly-anticipated Christmas ad has dropped and the brand has ditched the predictable snow and snowmen for iPods and some spicy South American summer heat.

In a refreshing twist that global brand managers actually realise that half the planet enjoys Christmas in a hot summer (hello, Australia!), Apple has headed to Argentina’s capital Buenos Aires for its annual festive spot.

Called “Share the joy”, the ad’s the work of long-term incumbent creative agency TBWA\Media Arts Lab.

As we’ve come to expect from Apple’s Christmas ads, dance once again is the feature of the film and, the festive cheer aside, it settles into the commercial reality of flogging its new AirPods Pro.

Continuing the South American theme, the spot is set to to a track called “PUFF” by Argentine producer Bizarrap and Belgian Argentine hip-hop artist Bhavi.

The work was directed by famed Argentinian director Juan Cabral who comes with a strong music video/commercial background and was choreographed by Belgo-Frenchman Damien Jalet.

Check out the rather interesting take on a Christmas ad below:

https://www.youtube.com/watch?v=I_40JFauCFk

 

 

 

 

 

 

 

 

 

 

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TAGGED: Apple, TBWA\Media Arts Lab
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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