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B&T > Marketing > Apparent Group Drives Off With Volkswagen Group’s Digital & CX
Marketing

Apparent Group Drives Off With Volkswagen Group’s Digital & CX

Staff Writers
Published on: 27th November 2024 at 9:00 AM
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Independent agency Apparent has been appointed to Volkswagen Group Australia’s digital and CX business following a competitive pitch.

The appointment encompasses Audi, Volkswagen, Skoda and CUPRA. The incumbent on the account was 303 MullenLowe.

Joshua Wood, head of digital and CRM, Volkswagen Group Australia, said: “We are delighted to be partnering with Apparent. Their exceptional data analysis, customer experience, and creative innovation capabilities align perfectly with our vision. With a strong commitment to partnership, we have great confidence in achieving meaningful outcomes.”

Apparent, managing director, Suzy Smiley, added: “It’s an honour to be selected as Volkswagen Group Australia’s Digital and CX partner. The appointment is a significant new partnership for Apparent. Volkswagen Group has an inspiring vision for the future and we’re excited about the opportunity to achieve outstanding results together.”

Apparent is a fully integrated full-service agency with a core strength in digital marketing. Its other clients include Google, Cricket Australia, Sydney Symphony Orchestra and IBM.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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