Independent agency Apparent has been appointed to Volkswagen Group Australia’s digital and CX business following a competitive pitch.
The appointment encompasses Audi, Volkswagen, Skoda and CUPRA. The incumbent on the account was 303 MullenLowe.
Joshua Wood, head of digital and CRM, Volkswagen Group Australia, said: “We are delighted to be partnering with Apparent. Their exceptional data analysis, customer experience, and creative innovation capabilities align perfectly with our vision. With a strong commitment to partnership, we have great confidence in achieving meaningful outcomes.”
Apparent, managing director, Suzy Smiley, added: “It’s an honour to be selected as Volkswagen Group Australia’s Digital and CX partner. The appointment is a significant new partnership for Apparent. Volkswagen Group has an inspiring vision for the future and we’re excited about the opportunity to achieve outstanding results together.”
Apparent is a fully integrated full-service agency with a core strength in digital marketing. Its other clients include Google, Cricket Australia, Sydney Symphony Orchestra and IBM.
