Established in 2013, APN Outdoor’s Headline Series consists of insightful presentations showcasing audience-led insights, examining how consumers move in and around urban environments.
The Headline Series explores the opportunities Outdoor advertising provides to engage these specific audiences and how to best utilise APN Outdoor’s unique offering. In 2013, The Headline Series focussed on Generation Y and FMCG and was received very positively in market.
The Digital Billboards Headline Series highlights strategic, digital executions from current clients, demonstrating the technology available and effective practices to date. As with previous Headline Series presentations, there is a specific focus on audience research proving the medium’s effectiveness and also highlighting key findings from a recent Eye Tracking study on Digital Billboards, carried out by Access Testing. Additionally, this presentation looks at the vast array of creative opportunities currently available to advertisers on APN Outdoor’s national Digital Billboard network.
Janine Wood, General Manager – Marketing, APN Outdoor ANZ comments; “We are committed to providing audience-centric insights, which is why we are continuing to evolve The Headline Series this year. As the leader in Digital Billboards we are proud to showcase the creative opportunities available to advertisers to reach and captivate their audience.”
The Luxury Headline Series, also in market now, delves into the evolving luxury category in Australia, exploring who the luxury consumer is, how and where they are spending and how advertisers can best reach them. With references to a range of independent research pieces, the Luxury Headline Series will also deflate some long-held myths around the category.
Janine Wood, General Manager – Marketing, APN Outdoor ANZ also commented “With our dominating presence in traditional and emerging luxury spend strongholds across the country, we thought it was the perfect opportunity to delve into the intricacies of this category and find out how to reach these exceedingly valuable consumers.”
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]