Established in 2013, APN Outdoor’s Headline Series consists of insightful presentations showcasing audience-led insights, examining how consumers move in and around urban environments.
The Headline Series explores the opportunities Outdoor advertising provides to engage these specific audiences and how to best utilise APN Outdoor’s unique offering. In 2013, The Headline Series focussed on Generation Y and FMCG and was received very positively in market.
The Digital Billboards Headline Series highlights strategic, digital executions from current clients, demonstrating the technology available and effective practices to date. As with previous Headline Series presentations, there is a specific focus on audience research proving the medium’s effectiveness and also highlighting key findings from a recent Eye Tracking study on Digital Billboards, carried out by Access Testing. Additionally, this presentation looks at the vast array of creative opportunities currently available to advertisers on APN Outdoor’s national Digital Billboard network.
Janine Wood, General Manager – Marketing, APN Outdoor ANZ comments; “We are committed to providing audience-centric insights, which is why we are continuing to evolve The Headline Series this year. As the leader in Digital Billboards we are proud to showcase the creative opportunities available to advertisers to reach and captivate their audience.”
The Luxury Headline Series, also in market now, delves into the evolving luxury category in Australia, exploring who the luxury consumer is, how and where they are spending and how advertisers can best reach them. With references to a range of independent research pieces, the Luxury Headline Series will also deflate some long-held myths around the category.
Janine Wood, General Manager – Marketing, APN Outdoor ANZ also commented “With our dominating presence in traditional and emerging luxury spend strongholds across the country, we thought it was the perfect opportunity to delve into the intricacies of this category and find out how to reach these exceedingly valuable consumers.”
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]