ANZ Bank NZ and TBWA\NZ have launched a new chapter in the ‘We do How’ brand platform to launch ANZ’s Good Energy Home Loan.
The initiative is the first step in ANZ’s commitment to demonstrating how the bank can support Kiwis to be more energy efficient, and allows people to top up their home loans by $80,000 at a low rate. The top-up can be used to purchase energy upgrades that make your home warmer, drier and more energy efficient, and includes solar panels, insulation, electric vehicles and more.
ANZ’s research shows most New Zealanders want to reduce their energy consumption but aren’t sure where to start, and the purpose of the campaign is to show them just how easy it can be. In this next instalment of ‘We Do How’ we see the Sharma family and the different reasons they each have for wanting to adopt a more energy efficient lifestyle; with a focus on young Sameer and his drive to save the planet, and find love.
Matthew Pickering, General Manager Marketing ANZ says, “A more energy efficient home can lead to lower energy costs, and have a positive impact on the environment by reducing emissions. The ads shows that not only can this be good for the planet and good for your pocket, in the case of our young lead character Sameer, it’s also good for your heart.”
The campaign communicates that if Kiwi home owners have a why, then ANZ has the how – and whatever they want to save, ANZ can help with good energy upgrades.
Shane Bradnick, TBWA\NZ Group Chief Creative Officer says, “There are many reasons why people want to make a sustainable change in their lives. We wanted to show how adopting more energy efficient practices can feel accessible for everyone, and that being more sustainable can be a smart financial choice as well.”
“I’d also like to say a big thank you to Michelle Savill from Good Oil, who did an amazing job of bringing heart and humour to our love story.”
The ANZ Good Energy Home Loan campaign will appear on TV, OOH, an EV bus wraps, digital, social and in-branch.
Client: ANZ NZ
Production Company: Goodoil
Media Agency: PHD Media
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