Amsterdam menswear brand Suitsupply’s latest ad campaign Toy Boys features tiny men in sexual suggestive positions against disproportionately huge women wearing bikinis.
In a press release the company said: “Sometimes it seems like it’s a woman’s world these days. And we just live in it… You’re a Playboy, but what happens when the playboy becomes the plaything?
“The water’s warm, the women are beautiful, and the sky is drenched by the sun, and most importantly of all, you’ve got your best suit of armor on your back, suddenly its obvious, there’s nothing else to do, simply sit back and enjoy the ride.”
The campaign has been accused of objectifying women’s body to sell a male product. Check out the campaign:
Toy Boys Campaign 2016 #SUITSUPPLY https://t.co/6YOepdnpSf pic.twitter.com/PAfzGDiLbM
— SUITSUPPLY (@suitsupply) February 23, 2016
Toy Boys Campaign 2016 #SUITSUPPLY https://t.co/1x604tweAV pic.twitter.com/3WsMcdlZGo — SUITSUPPLY (@suitsupply) February 25, 2016
Toy Boys Campaign 2016 #SUITSUPPLY https://t.co/IbM9m80WPx pic.twitter.com/YTsNsdpO6t
— SUITSUPPLY (@suitsupply) February 24, 2016
Toy Boys Campaign 2016 #SUITSUPPLY https://t.co/PTsG0Ot0sA pic.twitter.com/UMI8UozH3l — SUITSUPPLY (@suitsupply) February 24, 2016
Toy Boys Campaign 2016 #SUITSUPPLY https://t.co/hdifItIXG9 pic.twitter.com/oHH5ZvXFNq
— SUITSUPPLY (@suitsupply) February 23, 2016
Toy Boys Campaign 2016 #SUITSUPPLY https://t.co/kjVHnlgKX1 pic.twitter.com/zPwQUYJeYK — SUITSUPPLY (@suitsupply) February 23, 2016
Toy Boys Campaign 2016. #SUITSUPPLY https://t.co/CnZEjz0PnE pic.twitter.com/hONstpy8Za
— SUITSUPPLY (@suitsupply) February 23, 2016
Toy Boys Campaign 2016. #SUITSUPPLY https://t.co/irhFH8LLux pic.twitter.com/wkJY38Ggvg — SUITSUPPLY (@suitsupply) February 23, 2016
The CEO of Suitsupply Fokke de Jong told BuzzFeed News: “I think our press release and idea about the campaign says a lot. Its called toy boys depicting the men as little dolls together with giant beautiful women that play with the men.
“If you want to read any form of sexism in here than it has to be towards the men they obviously do not have the upper hand here.”
You know those tiny men simulating urinating in a woman’s mouth and using a woman’s breasts as a slip and slide.
Social media has attacked the campaign:
It’s 2016 and a mass menswear brand is using a sexist, derriative ad campaign. Women are not objects @suitsupply. pic.twitter.com/RgrMVm0ebM
— Megan Ann Wilson (@shegotgame) February 25, 2016
Bruh, you’re really doing this in 2016? https://t.co/WcBUkLdieW — Trap Palin (@frazierapproves) February 24, 2016
Not cool @suitsupply. Degrading women’s bodies to sell your suits. #wakeup #everydaysexism @WEP_UK pic.twitter.com/XyGsv7d6qV
— Tanya Moodie (@tanyamoodie) February 24, 2016
Yo @suitsupply are you selling suits or misogyny this season? Just want to know so I can accessorize accordingly. pic.twitter.com/WNeeJyF8a6 — Ikiré Jones (@IkireJones) February 24, 2016
Toy Boys Campaign accd to @suitsupply. Clearly its still the woman who’s the toy here, exploited by some micro-jerks pic.twitter.com/plzTXBLFUP
— Pepperonina (@pepperonina) February 24, 2016
Yo @suitsupply is there anyone at your office that sees women as more than sex objects? Your ads are always trash. pic.twitter.com/e9W1Su6ofi — Ikiré Jones (@IkireJones) February 24, 2016
Recently a New Zealand male jewellery brand “I Love Ugly” used naked women to advertise its latest collection. The ads show fully-clothed men modelling their bejewelled hands all over a naked woman’s body.
