Announcing The 2019 Tangrams Strategy & Effectiveness Awards Jury

Announcing The 2019 Tangrams Strategy & Effectiveness Awards Jury

Tangrams Strategy and Effectiveness Awards @ Spikes has announced the full jury line-up across five award types.

The award categories are; Effectiveness, Media Strategy, Digital Strategy, Data & Analytics and e-Commerce.

The stellar line-up of 79 judges from agencies and brands representing over 20 different industry types will review this year’s entries and award the most effective campaigns at Asia-Pacific’s largest strategy and effectiveness awards.

Spikes Asia festival director, Joe Pullos commented: “We have hand-picked this year’s jury who we believe to be the highest calibre from across the region who will ensure our rigorous 3-stage judging process recognises only the very best campaigns from Asia-Pacific.

“This is simply a great opportunity for entrants to have their work judged and recognised by the top marketers and strategists in Asia.”

The recent alignment of the Tangrams Strategy & Effectiveness and Spikes Asia awards entry and judging timeline also makes it easier for entrants to work on submissions for a single piece of work once, rather than multiple times throughout the year.

A campaign can be judged and awarded simultaneously for both strategy and effectiveness as well as creative excellence at the Spikes Asia Festival of Creativity in September 2019.

The Tangrams Strategy & Effectiveness @ Spikes Awards 2019 winners will be announced and awarded on 26 September at a dedicated award show to celebrate the best campaigns by strategists and planners in Asia-Pacific.

Early Bird delegate passes to the Spikes Asia Festival of Creativity which includes entry to the Tangrams Awards are on sale now.

Tangrams Strategy & Effectiveness key dates:

Call for entries:17 April 2019
Early Bird deadline:12 July 2019
Final entry deadline:02 August 2019
Tangrams Awards show:26 September 2019
Spikes Asia Festival of Creativity:25 to 27 September 2019

Further information on all categories, rules, entry fees and the entry kit can be found on The 2019 entry kit is available in English, Mandarin Chinese, Japanese and Korean.

Effectiveness Jury
NameJob titleCompany
Anindya Dasgupta

(Jury President)

Head – Global Consumer business & CMOFonterra
Andy WilsonHead of Strategy AsiaBBDO Singapore Pte Ltd
Ann YangCMO – Head of Marketing for Electrolux and Midea JVC ChinaElectrolux
Carolyn DevanayagamSenior Vice President, Client ExperienceWeber Shandwick
Cecilia WongExecutive Director | Head Of Marketing | Group Retail MarketingUOB
David Angell (Australia)Chief Commercial Officer, Havas Group APACHavas Group
Dominique TouchaudIntegrated Communications LeaderP&G
Ed BootyChief Strategy OfficerPublicis Communications APAC
Frederique CovingtonSVP, Visa Asia Pac MarketingVisa Worldwide Pte Ltd
Janelle TongMarketing Director SEAPernod Ricard
Jaslin GohChief Strategy Officer / Managing PartnerMcCann Hong Kong
Jerome LouisGeneral Manager Marketing PlanningToyota Motor Asia Pacific
Michael ChadwickChief Strategy Officer APACDentsu Brand Agencies
Nion MasrungrongHead of Regional CommunicationsFuji Xerox Asia Pacific Pte Ltd
Nirvik SinghChairman & CEO Asia Pacific, Middle East & AfricaGrey Group Pte Ltd
Richard MorewoodCEO AsiaM&C Saatchi
Rohit BhasinGlobal Brand Vice PresidentUnilever
Shantanu DasguptaChief Strategy Officer, SEAADK
Tripti Lochanco-CEOVMLY&R Asia
Urara TakeuchiRegional Brand Director, Asia PacificGlico Asia Pacific Pte. Ltd.
Vincent DigonnetCEO, APACMullenLowe Group


Media Strategy Jury
First nameJob titleCompany
Sindhuja Rai

(Jury President)

Director, Media, Asia Pacific, Middle East & AfricaMondelez International
Abhishek GroverHead of Media & Dotcom, SEAOSamsung
Amaresh GodboleCEO, IndiaDigitas
Anupama BiswasRegional Director AMEA, Digital Acceleration, Media & AnalyticsKellogg Asia Pacific Pte Ltd
Audrey KuahExecutive Director, Media, Asia PacificDentsu Aegis Network
Josh GallagherChief Product Officer, APACMediaCom
Linda Pathamawan SathapornManaging DirectorMindshare Thailand
Matt ScottonChief Strategy OfficerInitiative
Puja BhargavaConnections & Media Activation Lead, APACAirbnb
Rajesh MahtaniHead of Business Development, APACPublicis Media
Rebecca NadiloHead of StrategyBBDO Singapore
Richard FramptonVP, Customer SolutionsDentsu Aegis Network
Ronnie ThomasHead of Strategy and PlanningPHD SG
Rose HuskeyCEO, South East AsiaWavemaker
Sidharth BhasinAssociate Director Media Procurement – APACJohnson & Johnson
Stephen LiCEO, Asia PacificOMD
Vilia ChiaMarketing, VPHBO Asia
Yvette TemplarVice President, Marketing & Communications, Asia Pacific, Allied WorldAllied World Insurance


Digital Strategy Jury
First nameJob titleCompany
James Keady

(Jury President)

Director Digital EngagementCiti
Chandler NguyenVice President, ProductEssence Global
Cherry KoayDirector, Marketing & CommunicationsShangri-La Asia Limited
Debbie AryandariHead, Group Digital MarketingGreat Eastern Singapore
Dino CabreraChief Digital OfficerLeo Burnett Manila
Edwin GarciaHead of Digital Center of Excellence – Consumer Health Division (APAC)Bayer
Elaine ChumHead of Digital, ASEAN PacificPhilips
Felicia Li-GaillardMarketing Director, APACIntegral Ad Science (IAS)
Hideki Nick WatanabeDirector of Brand Strategy and Consumer Marketing JAPACTwitter APAC
Justin PeytonTBAWunderman Thompson
Khim Lynn TanHead of Digital MarketingSony Electronics Asia Pacific
Margery LynnHead of SocialGrab
Matteo RestaRegional Digital DirectorOMD
Nic BurrowsDigital StrategistGoogle
Patrick RonaChief Digital Officer, Asia PacificMcCann Worldgroup
Pedro RamirezDigital Lead Team UnileverMindshare APAC
Shamsuddin JasaniGroup MD, Isobar South AsiaIsobar
Simon TalvardHead of Digital SolutionsReprise
Yorf GuoChief Strategy OfficerBlueFocus Communication Group
Data & Analytics and e-Commerce Jury
First nameJob titleCompany
Michelle Wong

(Jury President)

Director, CRM & Analytics (Global Marketing)McDonalds Global Franchising Limited Singapore Branch
Abdul Rahim BawaDirector, B2B marketing and analyticsMastercard
Anusha BabbarSenior Director South East Asia and Australasia – Ecommerce and New Business ModelsUnilever
Ben WightmanHead of Data StrategyDentsu Aegis Network
Chitkala NishandarMarketing Operations Lead Asia-Pacific3M
Chris WallsDirector, CRM & LoyaltySephora
Dheeraj SinhaManaging Director – India, Chief Strategy Officer – South AsiaLeo Burnett
Ervin HaHead of Plan & Track, Asia PacificYouGov
Esther LeckConsultantNA
Haruna McWilliamsSVP StrategyEssence
Herve BullotDirector, InsightsLevi Strauss Asia-Pacific
Jonathan EdwardsVice President, Data & Technology, APACDentsu Aegis Network
Kabeer ChaudharyManaging Partner APACM&C Saatchi Performance
Katie McClintockCEO, Insights DivisionKantar Singapore
Oliver SpaldingChief Customer OfficerDigitas
Pinaki DuttGlobal Head of Applied Connected IntelligenceMediaCom
Rahul BibhutiDirector Marketing – Infant Nutrition, Pacific AsiaAbbott Nutrition
Rana SahaSenior Director, Growth MarketingGrab
Tuomas PeltoniemiEVP, Managing Director, APACR/GA
Yean CheongHead of Cadreon, Asia PacificIPG Mediabrands


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