Announcing The 2019 Tangrams Strategy & Effectiveness Awards Jury
Tangrams Strategy and Effectiveness Awards @ Spikes has announced the full jury line-up across five award types.
The award categories are; Effectiveness, Media Strategy, Digital Strategy, Data & Analytics and e-Commerce.
The stellar line-up of 79 judges from agencies and brands representing over 20 different industry types will review this year’s entries and award the most effective campaigns at Asia-Pacific’s largest strategy and effectiveness awards.
Spikes Asia festival director, Joe Pullos commented: “We have hand-picked this year’s jury who we believe to be the highest calibre from across the region who will ensure our rigorous 3-stage judging process recognises only the very best campaigns from Asia-Pacific.
“This is simply a great opportunity for entrants to have their work judged and recognised by the top marketers and strategists in Asia.”
The recent alignment of the Tangrams Strategy & Effectiveness and Spikes Asia awards entry and judging timeline also makes it easier for entrants to work on submissions for a single piece of work once, rather than multiple times throughout the year.
A campaign can be judged and awarded simultaneously for both strategy and effectiveness as well as creative excellence at the Spikes Asia Festival of Creativity in September 2019.
The Tangrams Strategy & Effectiveness @ Spikes Awards 2019 winners will be announced and awarded on 26 September at a dedicated award show to celebrate the best campaigns by strategists and planners in Asia-Pacific.
Early Bird delegate passes to the Spikes Asia Festival of Creativity which includes entry to the Tangrams Awards are on sale now.
Tangrams Strategy & Effectiveness key dates:
| Call for entries: | 17 April 2019 |
| Early Bird deadline: | 12 July 2019 |
| Final entry deadline: | 02 August 2019 |
| Tangrams Awards show: | 26 September 2019 |
| Spikes Asia Festival of Creativity: | 25 to 27 September 2019 |
Further information on all categories, rules, entry fees and the entry kit can be found on www.tangrams.asia. The 2019 entry kit is available in English, Mandarin Chinese, Japanese and Korean.
| Effectiveness Jury | ||
| Name | Job title | Company |
| Anindya Dasgupta (Jury President) | Head – Global Consumer business & CMO | Fonterra |
| Andy Wilson | Head of Strategy Asia | BBDO Singapore Pte Ltd |
| Ann Yang | CMO – Head of Marketing for Electrolux and Midea JVC China | Electrolux |
| Carolyn Devanayagam | Senior Vice President, Client Experience | Weber Shandwick |
| Cecilia Wong | Executive Director | Head Of Marketing | Group Retail Marketing | UOB |
| David Angell (Australia) | Chief Commercial Officer, Havas Group APAC | Havas Group |
| Dominique Touchaud | Integrated Communications Leader | P&G |
| Ed Booty | Chief Strategy Officer | Publicis Communications APAC |
| Frederique Covington | SVP, Visa Asia Pac Marketing | Visa Worldwide Pte Ltd |
| Janelle Tong | Marketing Director SEA | Pernod Ricard |
| Jaslin Goh | Chief Strategy Officer / Managing Partner | McCann Hong Kong |
| Jerome Louis | General Manager Marketing Planning | Toyota Motor Asia Pacific |
| Michael Chadwick | Chief Strategy Officer APAC | Dentsu Brand Agencies |
| Nion Masrungrong | Head of Regional Communications | Fuji Xerox Asia Pacific Pte Ltd |
| Nirvik Singh | Chairman & CEO Asia Pacific, Middle East & Africa | Grey Group Pte Ltd |
| Richard Morewood | CEO Asia | M&C Saatchi |
| Rohit Bhasin | Global Brand Vice President | Unilever |
| Shantanu Dasgupta | Chief Strategy Officer, SEA | ADK |
| Tripti Lochan | co-CEO | VMLY&R Asia |
| Urara Takeuchi | Regional Brand Director, Asia Pacific | Glico Asia Pacific Pte. Ltd. |
| Vincent Digonnet | CEO, APAC | MullenLowe Group |
| Media Strategy Jury | ||
| First name | Job title | Company |
| Sindhuja Rai (Jury President) | Director, Media, Asia Pacific, Middle East & Africa | Mondelez International |
| Abhishek Grover | Head of Media & Dotcom, SEAO | Samsung |
| Amaresh Godbole | CEO, India | Digitas |
| Anupama Biswas | Regional Director AMEA, Digital Acceleration, Media & Analytics | Kellogg Asia Pacific Pte Ltd |
| Audrey Kuah | Executive Director, Media, Asia Pacific | Dentsu Aegis Network |
| Josh Gallagher | Chief Product Officer, APAC | MediaCom |
| Linda Pathamawan Sathaporn | Managing Director | Mindshare Thailand |
| Matt Scotton | Chief Strategy Officer | Initiative |
| Puja Bhargava | Connections & Media Activation Lead, APAC | Airbnb |
| Rajesh Mahtani | Head of Business Development, APAC | Publicis Media |
| Rebecca Nadilo | Head of Strategy | BBDO Singapore |
| Richard Frampton | VP, Customer Solutions | Dentsu Aegis Network |
| Ronnie Thomas | Head of Strategy and Planning | PHD SG |
| Rose Huskey | CEO, South East Asia | Wavemaker |
| Sidharth Bhasin | Associate Director Media Procurement – APAC | Johnson & Johnson |
| Stephen Li | CEO, Asia Pacific | OMD |
| Vilia Chia | Marketing, VP | HBO Asia |
| Yvette Templar | Vice President, Marketing & Communications, Asia Pacific, Allied World | Allied World Insurance |
| Digital Strategy Jury | ||
| First name | Job title | Company |
| James Keady (Jury President) | Director Digital Engagement | Citi |
| Chandler Nguyen | Vice President, Product | Essence Global |
| Cherry Koay | Director, Marketing & Communications | Shangri-La Asia Limited |
| Debbie Aryandari | Head, Group Digital Marketing | Great Eastern Singapore |
| Dino Cabrera | Chief Digital Officer | Leo Burnett Manila |
| Edwin Garcia | Head of Digital Center of Excellence – Consumer Health Division (APAC) | Bayer |
| Elaine Chum | Head of Digital, ASEAN Pacific | Philips |
| Felicia Li-Gaillard | Marketing Director, APAC | Integral Ad Science (IAS) |
| Hideki Nick Watanabe | Director of Brand Strategy and Consumer Marketing JAPAC | Twitter APAC |
| Justin Peyton | TBA | Wunderman Thompson |
| Khim Lynn Tan | Head of Digital Marketing | Sony Electronics Asia Pacific |
| Margery Lynn | Head of Social | Grab |
| Matteo Resta | Regional Digital Director | OMD |
| Nic Burrows | Digital Strategist | |
| Patrick Rona | Chief Digital Officer, Asia Pacific | McCann Worldgroup |
| Pedro Ramirez | Digital Lead Team Unilever | Mindshare APAC |
| Shamsuddin Jasani | Group MD, Isobar South Asia | Isobar |
| Simon Talvard | Head of Digital Solutions | Reprise |
| Yorf Guo | Chief Strategy Officer | BlueFocus Communication Group |
| Data & Analytics and e-Commerce Jury | ||
| First name | Job title | Company |
| Michelle Wong (Jury President) | Director, CRM & Analytics (Global Marketing) | McDonalds Global Franchising Limited Singapore Branch |
| Abdul Rahim Bawa | Director, B2B marketing and analytics | Mastercard |
| Anusha Babbar | Senior Director South East Asia and Australasia – Ecommerce and New Business Models | Unilever |
| Ben Wightman | Head of Data Strategy | Dentsu Aegis Network |
| Chitkala Nishandar | Marketing Operations Lead Asia-Pacific | 3M |
| Chris Walls | Director, CRM & Loyalty | Sephora |
| Dheeraj Sinha | Managing Director – India, Chief Strategy Officer – South Asia | Leo Burnett |
| Ervin Ha | Head of Plan & Track, Asia Pacific | YouGov |
| Esther Leck | Consultant | NA |
| Haruna McWilliams | SVP Strategy | Essence |
| Herve Bullot | Director, Insights | Levi Strauss Asia-Pacific |
| Jonathan Edwards | Vice President, Data & Technology, APAC | Dentsu Aegis Network |
| Kabeer Chaudhary | Managing Partner APAC | M&C Saatchi Performance |
| Katie McClintock | CEO, Insights Division | Kantar Singapore |
| Oliver Spalding | Chief Customer Officer | Digitas |
| Pinaki Dutt | Global Head of Applied Connected Intelligence | MediaCom |
| Rahul Bibhuti | Director Marketing – Infant Nutrition, Pacific Asia | Abbott Nutrition |
| Rana Saha | Senior Director, Growth Marketing | Grab |
| Tuomas Peltoniemi | EVP, Managing Director, APAC | R/GA |
| Yean Cheong | Head of Cadreon, Asia Pacific | IPG Mediabrands |
Latest News
Sunday TV Ratings: Tommy Little Makes X-Rated Joke On The Hundred With Andy Lee Christmas Special
If there was ever a time to give up on life & revert solely to the couch, it has to be the coming six weeks of summer.
The Clock Is Ticking On Cannes In Cairns Super Early Bird Tickets
As we know, the early bird gets the worm. That said, had the worm stayed in bed, he wouldn't have become breakfast.
B&T’s Campaign Of The Month November 2023 – Innocean’s Powerful White Ribbon Work
The B&T brains trust has got together to award November's ad of the month. And trust us, there ain't a heap of brains.
X Adds 10 Million Users In A Week & Reinstates Conspiracy Theorist Account
In possibly further confirmation that there's no such thing as bad press comes news of Twitter's audience booty.
Samsonite Proves Its “Seriously Tough” In New Campaign From TRP
Why does B&T feel that Schapelle Corby would be the perfect brand ambassador for Samsonite travel luggage.
Industry Endorses New Nielsen Solution To Total TV & Cross-Platform Measurement Delivery
Are TV numbers your thing? Then mark this a must-read. However, B&T's not excluding radio or outdoor people either.
“Not Often I See One Of These In The Wild” – Adam Ferrier Praises Amazon’s Christmassy OOH
Here's a fun bus stop activation from the guys at Amazon. B&T can confirm that Jeff didn't catch said bus.
Greenpeace Mauls Unilever’s Dove Over Terrifying Use Of Plastics
Global soap brand asked to clean up its act. Yes, that's about the best play on words you're going to get today.
Reports: Police DID Receive Allegations Against Alan Jones
You can now add Alan Jones to both Bruce Lehrmann & Ben Roberts-Smith for dreadful stories that just won't go away.
UNE Launches School Leaver Campaign Via Engine Group
Is 2024 the year of the "brilliant new you"? This uni ad could resonate, as could a pack of Schwarzkopf hair dye.
Morgan Stanley: Retail Media Will Steal $1.1b From Aussie Media Owners
Work in traditional media? Had a really shit 2023? Feel the knife twist a little more with this latest ad spend data.
Yes, It’s Ronan Keating! Yes, It’s A Funny Christmas Beer Ad!
Yes, we're breaking B&T's editorial charter today as we overrule "rule four, chapter 13 - never let Ronan Keating sing."
Eagle Eye’s Jonathan Reeve On How Retail Marketers Can Use Technology To Transform Christmas
Hoping to squeeze that extra dollar out of your Christmas customer? Put the wring into the cha-ching with this news.
Gumtree Appoints G Squared To Drive Search
Gumtree appoints G Squared to drive search. And that's despite the "no hawkers or canvassers" sign on the front door.
“Maybe Stop Having More Kids With People You Just Met” – Tammy Hembrow Roasted By Followers After Announcing Engagement
Think the daily news cycle is slowing down pre-Christmas? Confirm it with this D-grade celeb rubbish.
New Business Wins For We Scout
Indie comms agency We Scout announces new business wins. Well, you'd hardly announce new business losses, would you?
Dentsu Forecasts 2024 Global Ad Spend To Grow By 4.6%
Latest dentsu report looks promising for global ad spends overall. It's looking far less promising for Alan Jones.
JOLT Partners With Polestar On New Campaign Debunking “Range Anxiety”
EV charging station JOLT unveils "range anxiety" campaign. Yet, nothing on EV owners boring everyone to death.
Zenith Wins Superloop’s Media
The Zenith Christmas party set to be a wholly more bawdy, jolly soirée after agency nabs end-of-year win.
Acast Total Payout To Podcasters Surpasses $30M
Yes, AI's been grabbing all the headlines over the past 12 months, but read on as podcasting says "hold my beer".
Doritos Champions Infamous Orange Dust In New Campaign Via VaynerMedia, TRIO & Mango Communications
There's three absolute givens at any B&T bash - the Jatz, the Dorito and the fruity lexia.
Alan Jones Threatens To Sue Nine Papers Over Indecent Assault Allegations
Why does B&T get the feeling that Alan might actually enjoy a stint in an all-male prison?
Adobe: Calming Rhythms, Nostalgia & Wonder & Joy Set To Dominate Creativity
Be first to read the Adobe Creative Trends 2024 Report here. And there's sparse news for fans of the knickerbocker.
Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
Tennis Bad Boy Nick Kyrgios To Create New Athlete Content On OnlyFans
Tennis brat takes time off from embarrassing the nation to reveal new social media initiative.
Before Adland: The Media Store’s Sam Cousin’s Journey From Parisienne Nanny To Chief Strategy Officer
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Thursday TV Ratings: Seven’s Big Bash Debuts To Sluggish 318K
The fact that it's December, meteorologically confirms summer is officially here. Cricket just gives it a nudge along.
Spotify CFO Walks As Problems Grow For Streaming Giant
Spotify CFO heads for the Spotify exits. Has requested "Don't You Forget About Me" as preferred leaving song.
TV Reporter Gives Withering Takedown After Being Fat Shamed Live On Air
Haven't yelled "you go, girl" for some time now? Clear the throat and ready the fist pumps with this overnight news.
BBC Presenter Left Red-Faced After Sticking Middle Finger Up LIVE-ON-AIR!
B&T warns this article contains gesticulations readers may find offensive. Yet, nothing you don't see driving every day.
QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
OMG’s Annalect First To Get Meta’s Advanced Analytics
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
Foxtel Wins Exclusive Multi-Year Rights Extension With International Cricket Boards
Are you such a weird cricket tragic you even watch games when NOT played in Australia? Foxtel has exciting news for you.
News Corp Launches One-Off Taylor Swift Mag Ahead Of Aussie Tour
Thought we'd reached peak Tay Tay overload? News Corp declares "f@ck that" with a new print iteration.
It’s Quiz Time: Team B&T Got 100% – Can You?
Take B&T's Friday trivia, outrageously cheat, & go into the draw to win a $100 booze voucher! Alcohol & con artistry!
AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]