Announcing The 2019 Tangrams Strategy & Effectiveness Awards Jury

Announcing The 2019 Tangrams Strategy & Effectiveness Awards Jury

Tangrams Strategy and Effectiveness Awards @ Spikes has announced the full jury line-up across five award types.

The award categories are; Effectiveness, Media Strategy, Digital Strategy, Data & Analytics and e-Commerce.

The stellar line-up of 79 judges from agencies and brands representing over 20 different industry types will review this year’s entries and award the most effective campaigns at Asia-Pacific’s largest strategy and effectiveness awards.

Spikes Asia festival director, Joe Pullos commented: “We have hand-picked this year’s jury who we believe to be the highest calibre from across the region who will ensure our rigorous 3-stage judging process recognises only the very best campaigns from Asia-Pacific.

“This is simply a great opportunity for entrants to have their work judged and recognised by the top marketers and strategists in Asia.”

The recent alignment of the Tangrams Strategy & Effectiveness and Spikes Asia awards entry and judging timeline also makes it easier for entrants to work on submissions for a single piece of work once, rather than multiple times throughout the year.

A campaign can be judged and awarded simultaneously for both strategy and effectiveness as well as creative excellence at the Spikes Asia Festival of Creativity in September 2019.

The Tangrams Strategy & Effectiveness @ Spikes Awards 2019 winners will be announced and awarded on 26 September at a dedicated award show to celebrate the best campaigns by strategists and planners in Asia-Pacific.

Early Bird delegate passes to the Spikes Asia Festival of Creativity which includes entry to the Tangrams Awards are on sale now.

Tangrams Strategy & Effectiveness key dates:

Call for entries: 17 April 2019
Early Bird deadline: 12 July 2019
Final entry deadline: 02 August 2019
Tangrams Awards show: 26 September 2019
Spikes Asia Festival of Creativity: 25 to 27 September 2019

Further information on all categories, rules, entry fees and the entry kit can be found on The 2019 entry kit is available in English, Mandarin Chinese, Japanese and Korean.

Effectiveness Jury
Name Job title Company
Anindya Dasgupta

(Jury President)

Head – Global Consumer business & CMO Fonterra
Andy Wilson Head of Strategy Asia BBDO Singapore Pte Ltd
Ann Yang CMO – Head of Marketing for Electrolux and Midea JVC China Electrolux
Carolyn Devanayagam Senior Vice President, Client Experience Weber Shandwick
Cecilia Wong Executive Director | Head Of Marketing | Group Retail Marketing UOB
David Angell (Australia) Chief Commercial Officer, Havas Group APAC Havas Group
Dominique Touchaud Integrated Communications Leader P&G
Ed Booty Chief Strategy Officer Publicis Communications APAC
Frederique Covington SVP, Visa Asia Pac Marketing Visa Worldwide Pte Ltd
Janelle Tong Marketing Director SEA Pernod Ricard
Jaslin Goh Chief Strategy Officer / Managing Partner McCann Hong Kong
Jerome Louis General Manager Marketing Planning Toyota Motor Asia Pacific
Michael Chadwick Chief Strategy Officer APAC Dentsu Brand Agencies
Nion Masrungrong Head of Regional Communications Fuji Xerox Asia Pacific Pte Ltd
Nirvik Singh Chairman & CEO Asia Pacific, Middle East & Africa Grey Group Pte Ltd
Richard Morewood CEO Asia M&C Saatchi
Rohit Bhasin Global Brand Vice President Unilever
Shantanu Dasgupta Chief Strategy Officer, SEA ADK
Tripti Lochan co-CEO VMLY&R Asia
Urara Takeuchi Regional Brand Director, Asia Pacific Glico Asia Pacific Pte. Ltd.
Vincent Digonnet CEO, APAC MullenLowe Group


Media Strategy Jury
First name Job title Company
Sindhuja Rai

(Jury President)

Director, Media, Asia Pacific, Middle East & Africa Mondelez International
Abhishek Grover Head of Media & Dotcom, SEAO Samsung
Amaresh Godbole CEO, India Digitas
Anupama Biswas Regional Director AMEA, Digital Acceleration, Media & Analytics Kellogg Asia Pacific Pte Ltd
Audrey Kuah Executive Director, Media, Asia Pacific Dentsu Aegis Network
Josh Gallagher Chief Product Officer, APAC MediaCom
Linda Pathamawan Sathaporn Managing Director Mindshare Thailand
Matt Scotton Chief Strategy Officer Initiative
Puja Bhargava Connections & Media Activation Lead, APAC Airbnb
Rajesh Mahtani Head of Business Development, APAC Publicis Media
Rebecca Nadilo Head of Strategy BBDO Singapore
Richard Frampton VP, Customer Solutions Dentsu Aegis Network
Ronnie Thomas Head of Strategy and Planning PHD SG
Rose Huskey CEO, South East Asia Wavemaker
Sidharth Bhasin Associate Director Media Procurement – APAC Johnson & Johnson
Stephen Li CEO, Asia Pacific OMD
Vilia Chia Marketing, VP HBO Asia
Yvette Templar Vice President, Marketing & Communications, Asia Pacific, Allied World Allied World Insurance


Digital Strategy Jury
First name Job title Company
James Keady

(Jury President)

Director Digital Engagement Citi
Chandler Nguyen Vice President, Product Essence Global
Cherry Koay Director, Marketing & Communications Shangri-La Asia Limited
Debbie Aryandari Head, Group Digital Marketing Great Eastern Singapore
Dino Cabrera Chief Digital Officer Leo Burnett Manila
Edwin Garcia Head of Digital Center of Excellence – Consumer Health Division (APAC) Bayer
Elaine Chum Head of Digital, ASEAN Pacific Philips
Felicia Li-Gaillard Marketing Director, APAC Integral Ad Science (IAS)
Hideki Nick Watanabe Director of Brand Strategy and Consumer Marketing JAPAC Twitter APAC
Justin Peyton TBA Wunderman Thompson
Khim Lynn Tan Head of Digital Marketing Sony Electronics Asia Pacific
Margery Lynn Head of Social Grab
Matteo Resta Regional Digital Director OMD
Nic Burrows Digital Strategist Google
Patrick Rona Chief Digital Officer, Asia Pacific McCann Worldgroup
Pedro Ramirez Digital Lead Team Unilever Mindshare APAC
Shamsuddin Jasani Group MD, Isobar South Asia Isobar
Simon Talvard Head of Digital Solutions Reprise
Yorf Guo Chief Strategy Officer BlueFocus Communication Group
Data & Analytics and e-Commerce Jury
First name Job title Company
Michelle Wong

(Jury President)

Director, CRM & Analytics (Global Marketing) McDonalds Global Franchising Limited Singapore Branch
Abdul Rahim Bawa Director, B2B marketing and analytics Mastercard
Anusha Babbar Senior Director South East Asia and Australasia – Ecommerce and New Business Models Unilever
Ben Wightman Head of Data Strategy Dentsu Aegis Network
Chitkala Nishandar Marketing Operations Lead Asia-Pacific 3M
Chris Walls Director, CRM & Loyalty Sephora
Dheeraj Sinha Managing Director – India, Chief Strategy Officer – South Asia Leo Burnett
Ervin Ha Head of Plan & Track, Asia Pacific YouGov
Esther Leck Consultant NA
Haruna McWilliams SVP Strategy Essence
Herve Bullot Director, Insights Levi Strauss Asia-Pacific
Jonathan Edwards Vice President, Data & Technology, APAC Dentsu Aegis Network
Kabeer Chaudhary Managing Partner APAC M&C Saatchi Performance
Katie McClintock CEO, Insights Division Kantar Singapore
Oliver Spalding Chief Customer Officer Digitas
Pinaki Dutt Global Head of Applied Connected Intelligence MediaCom
Rahul Bibhuti Director Marketing – Infant Nutrition, Pacific Asia Abbott Nutrition
Rana Saha Senior Director, Growth Marketing Grab
Tuomas Peltoniemi EVP, Managing Director, APAC R/GA
Yean Cheong Head of Cadreon, Asia Pacific IPG Mediabrands


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