SBS has today announced the appointment of Anna Dancey as the national sales manager for National Indigenous Television (NITV), re-joining the SBS Media team in 2021.
NITV is the free-to-air channel made by and for Aboriginal and Torres Strait Islander peoples, bringing Indigenous perspectives and distinctive First Nations storytelling to Australians as part of the SBS network.
As the channel’s new national sales manager, Dancey will lead the development and implementation of NITV’s television and digital advertising sales strategy, managing agency and client relationships, and driving continued growth in investment in the channel.
A proud Iningai woman, Dancey will bring a decade of experience working in media sales to the role, having worked in-house, as well as in agency.
Dancey’s appointment sees her return to SBS Media, having previously worked as a senior sales executive at SBS, before departing earlier this year for LinkedIn where she has been an account director within the LinkedIn Marketing Solutions team.
Her earlier experience also includes roles at Seven West Media, Starcom, Multi Channel Network, Network Ten, and APN.
Announcing Dancey’s appointment, Adam Sadler, director SBS Media Sales, said: “We’re thrilled to have Anna back as a part of the SBS Media team, joining us to represent NITV in 2021.
“She not only brings strong sales knowledge and extensive experience in the media sector, she is passionate about the vital role of NITV in our media landscape as the home of First Nations voices and stories, and the unique opportunities that exist for clients to connect with audiences across the channel’s innovative TV and digital portfolio.
“NITV continues to grow, reaching more audiences than ever before across its entertaining and inspiring mix of programming, celebrating the world’s oldest continuing culture, and exploring issues with an Indigenous lens. It’s a really exciting time to have Anna join the team.”
On her appointment, Dancey said: “There is nothing else like NITV, a channel dedicated to, not only sharing the stories of the First Australians, but celebrating the diversity of Indigenous cultures around the world.
“The channel not only plays an essential role in serving Aboriginal and Torres Strait Islander people and communities across Australia, it brings such an incredible content offering to all Australians. I am thrilled and privileged to be coming on board to represent the brand across its platforms.”
Dancey commences her role on 1 February 2021.
Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]
Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]
National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]
Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator – LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]
CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]
Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]
Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]