Independent digital creative agency AnalogFolk today announced the opening of its Shanghai office, the sixth in its network.
Led by Managing Director & Partner Wayne Fan (pictured above right) and Creative Director & Partner Tommy Liou (centre), the new office launches as strategic partner to Jacob’s Creek, an extension of the brand’s existing global relationship with AnalogFolk’s Sydney office.
With each new market expansion, the independent network has identified a strong demand for its services with existing and potential new clients, and China is no exception. After early success in Hong Kong, winning new accounts such as Steelcase, Kansai, Pernod Ricard and Swire, the Shanghai office has started to engage with a number of AnalogFolk Hong Kong’s clients, providing insight and leadership in China.
The launch of AnalogFolk Shanghai is a significant milestone for the agency network and its plans for aggressive growth in 2018. Fan and Liou will report into Chris Ryan, Managing Director & Partner, AnalogFolk Asia and Harry Llufrio, ECD & Partner respectively.
AnalogFolk Founder and CEO, Bill Brock, said “Since our launch in London in 2008, our consistent ambition has been for AnalogFolk to be a strategic partner to the world’s most progressive brands. With an increasingly global client base, the pursuit of this ambition has led us to expand to some the world’s most exciting markets. The opening of AnalogFolk Shanghai is a hugely important step in this continued expansion. As with each new office, in Wayne and Tommy, we have brought on board partners in Shanghai who are at the top of the industry, with the talent and experience to help brands succeed in China”
Matt Robinson, AnalogFolk Australia Managing Director and Partner (pictured above left) said, “Australian brands are looking to China as an enormous source of growth, but with that opportunity there are also some big challenges. In Wayne, Tommy and their team in China, we now have the ability to offer both digital innovation and exceptional brand building for our clients, and we’re looking forward to helping more Australian brands make an impact in the market.”
Wayne Fan, Shanghai Managing Director & Partner added “Being in a position to launch the Shanghai office with a big client partnership in place from day one is testament to the spirit, drive and unique mission AnalogFolk brings to the digital world. It is what attracted Tommy and I to take on the partnership at AnalogFolk. The AnalogFolk mission – using digital to make the analog world better – will undoubtedly set us apart in China. We see it as a huge opportunity, and we intend to move with energy and pace to make AnalogFolk here in China as formidable as we are elsewhere in the world. These are exciting times for the Agency.”
Fan has 23 years of agency experience in China working for WPP agencies Ogilvy & Mather, JWT, and Isobar, where he led the agency to three consecutive years of growth and multiple ‘Digital Agency of the Year’ awards.
Liou is a highly decorated creative with over 18 years of creative experience in advertising and communications, including 20 Golden Medals and over 60 creative awards. He was previously the Executive Creative Partner at Cheil Worldwide, Beijing, where he focused primarily on the Samsung business.