AnalogFolk Beefs Up Design With Two New Directors

AnalogFolk Beefs Up Design With Two New Directors
SHARE
THIS



Independent creative agency AnalogFolk has appointed former Droga5 head of design Michael Kleinman and UX specialist Robert St Clair to newly created roles as it continues to experience growth.

AnalogFolk, which opened its Australian doors three years ago, has hired Kleinman as its first design director while St Clair takes the new position of experience design director.

Matt Robinson, partner and managing director of AnalogFolk Sydney said: “We use digital to make the analog world better and these new roles will build on our capabilities to design experiences that build brands with every interaction.

“Modern brands are defined by what they do and not necessarily what they say, and in Mike and Rob we have two seasoned designers who understand how to ensure the consumer has the best possible brand experience for the clients we work with.”

Prior to joining AnalogFolk, Kleinman was head of design at Droga5 Sydney and digital design director at M&C Saatchi/Make. He has also worked for Crispin Porter + Bogusky, Tribal DDB, Razorfish, JWT and has won Cannes Gold and Silver Lions for design. He regularly judges the Webbys which recognises international excellence on the internet, and other design and creative awards.

St Clair has over 15 years experience creating digital interactive experiences, working extensively with major cultural institutions in addition to key agency roles including ICD at Spinifex Group, Lead interaction designer at Frost, and numerous UX consultancy roles including R/GA, M&C Saatchi and Wunderman.

AnalogFolk creates platforms, content, products and campaigns for global clients such as Absolut Vodka, Chivas Regal, Malibu, The a2 Milk Company, Raffertys Garden and Jacobs Creek as well as Freedom Foods, Canon, The Australian Beer Company and HotelClub locally.

Founded in London in 2008, AnalogFolk opened in Sydney in 2011, where B&T named the office ‘Emerging Agency of the Year’ the following year. In 2013, AnalogFolk opened in New York and at the start of 2015 boosted the US offering with the opening of a Portland office. Earlier this month it established a second APAC office in Hong Kong.

Picture from left to right: Michael Kleinman and Robert St Clair.

Please login with linkedin to comment

CommBank Instagram ads

Latest News

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat
  • Media

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat

From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 
  • Advertising

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 

John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
  • Media

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020

After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]