Digital creative agency AnalogFolk has announced the appointment of Alex Niblett to the role of client partner.

In his position, Niblett will lead the HCF account and be responsible for managing and implementing strategy, UX design and development for the brand.

Niblett has more than 12 years’ experience in the creative and digital industries, having worked across the UK, Dubai and Australian markets.

He joins AnalogFolk from DT, where he was a client partner leading the Teachers Mutual Bank and Optus accounts. Prior to that, he was a client executive and group account director at SapientNitro.

AnalogFolk managing director and partner Matt Robinson said Niblett will be a great asset to the agency’s team, bringing a high level of strategic thinking and client management experience.

“Alex has a great mind and his thinking is very much in keeping with our creative approach at AnalogFolk,” Robinson said.

“He has well-established relationships within the industry and will do a great job partnering with the award-winning marketing team at HCF Australia as they further accelerate their marketing transformation.”

Niblett said he was excited to come on board with AnalogFolk and work on the HCF account.

“As an independent agency, AnalogFolk is agile in the true sense of the word and its approach is very collaborative, both internally and externally,” he said.