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Reading: American Express Partners With The Veronicas To Find LGBTQIA+ Champions 
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B&T > Campaigns > American Express Partners With The Veronicas To Find LGBTQIA+ Champions 
Campaigns

American Express Partners With The Veronicas To Find LGBTQIA+ Champions 

Sofia Geraghty
Published on: 18th January 2023 at 9:30 AM
Sofia Geraghty
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3 Min Read
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American Express, the principal partner of Sydney WorldPride 2023 and Mardi Gras,  has teamed up with Brisbane Pop duo The Veronicas to launch With You &Proud. 

With You &Proud – a nationwide community initiative – celebrates champions within the LGBTQIA+ community and their supporters.  

 From today, Australians can nominate an individual they would like to recognise for their support, involvement or commitment to the LGBTQIA+ community. Winners will attend a special Sydney WorldPride experience including tickets to sold out events, the chance to experience exclusive meet-and-greets, and dining and entertainment vouchers.

Fifteen recipients and their nominators will be selected by a panel of representatives from community organisations, Sydney WorldPride and American Express’ Pride+ Colleague Network.  

Corrina Davison, managing director, American Express Australia and New Zealand said: “American Express is proud to launch a community initiative that pays tribute to individuals who have made a positive difference within the LGBTQIA+ community and share an important message about the power of allyship. As an organisation passionately committed to diversity, equity and inclusion, we recognise the magnitude of what this world-class festival represents and the extraordinary courage it can often take for a person to freely express their true selves. With You &Proud highlights that having someone by your side showing love and support can be pivotal in someone’s journey.” 

The Veronicas are official ambassadors of With You &Proud and staunch supporters of the LGBTQIA+ community.  

 Lisa and Jessica Origliasso said: “For Jessie, as a member of the LGBTQIA+ community, and for both of us as passionate allies, we’re honoured to bring American Express’ With You &Proud initiative to life – we can’t wait to celebrate this incredible community and share our personal stories of pride together.    

“Having grown up deeply connected and involved with the LGBTQIA+ community from a young age and creating safe space for all at our shows for 18 years, representing Australia for WorldPride and being part of this incredible initiative will be an absolute personal and career highlight.”  

Joining The Veronicas to lend their support are celebrities including NBL player Isaac Humphries (he/him) and MasterChef and restaurateur Khanh Ong (he/him). Through social media, each will speak to how their support networks have been instrumental in their journeys of self-expression.  

 

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Sofia Geraghty
By Sofia Geraghty
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Sofia is an award-winning B2B journalist with experience in investigative journalism and TV presenting. She worked as a journalist at the UK’s leading insurance publication before moving to TV presenting within financial services. She is passionate about equality and female empowerment and was awarded an industry-wide broadcast media award (and was shortlisted for another) for her work in promoting diversity within the insurance industry.

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