Alt/Shift today announced their project-based relationship with Clear Skincare; Australia’s most experienced anti-ageing, skin, acne and laser clinics.
Clear Skincare clinics have highly trained doctors, nurses and therapists in over 50 locations across Australia and New Zealand and recently rolled out its extensive product range in more than 350 Priceline stores nationally.
Alt/Shift’s strengths in media relations and strategic prowess made it a natural partnership for Clear Skincare, which will include driving awareness of the clinics, trial of the products and continuing to expand the brand’s credentials as Australia’s most trusted authority for skincare best practice.
Clear Skincare general manager, Tamsyn Alley said: “We were impressed by Alt/Shift’s strategic approach to our brief, and how we want to position our brand. We feel their deep understanding of the media landscape, backed by their enthusiasm for the brand will positively shape the next phase of the Clear Skincare story.”
Alt/Shift general maanger, Andie Crawford said: “Working with innovative industry leader Clear Skincare is an exciting opportunity and we’re looking forward to further cementing its reputation as Australia’s leading cosmetic, skin and laser specialists.
“We have an exciting program of activity in the pipeline and we can’t wait to hit the ground running.”
Clear Skincare Clinics joins an ever-growing list of clients for Alt/Shift since it expanded into Sydney at the end of last year with an impressive client roster including Virgin Australia, Halewood Spirits, Crown Hotels & Resorts, Mazda, Lion Dairy & Drinks and Origin Energy.