Seven has announced its line-up of sponsors for House Rules: High Stakes, featuring new and returning partners.
New sponsors for 2020 include eBay, Blundstone and Bosch, who are joined by returning sponsors Allianz, Beaumont Tiles, Highgrove Bathrooms, Origin and Suzuki.
House Rules: High Stakes features a new host and new judges with all teams coming together in the transformation of a Gold Coast penthouse.
Commenting on the sponsors of House Rules: High Stakes, Seven’s network sales director, Natalie Harvey, said: “House Rules is much-loved by our partners, and this year we’re taking it to the next level with House Rules: High Stakes.
“We can’t wait for House Rules: High Stakes to get underway and to once again showcase the power that partnering with Seven can offer to reach target audiences across broadcast, digital and social platforms.
“Due to the recent impact of COVID-19, we have seen significant increases in broadcast and BVOD viewing and expect to see these increased audiences continue throughout this season of House Rules: High Stakes.”
This is the third year Allianz has partnered with Seven on House Rules. Commenting on the partnership, Nick Adams, Allianz Australia CMO said: “As a nation, we take pride and joy in our homes, and we are excited to be part of a show which helps more Aussies to feel house proud.
“Worldwide we are seeing a shift towards tiny homes – apartments, granny flats, multidwellings – and the trend presents a growing opportunity for us to help more Aussies reduce their carbon footprint by changing the way we think about housing in Australia.
Together with House Rules host Jamie Durie, we will be shining a light on sustainable living and looking at how we can protect our homes now and into the future.”
eBay has partnered with House Rules: High Stakes for the first time. On the partnership, Lynsey Mogridge, Client Director at MediaCom said: “As we moved into a more brand and reach focused strategic approach, Seven’s solution and deep integration allowed us to authentically link to the platform whilst also enabling us to build an ecosystem that is intrinsically linked to showcasing eBay’s core benefits.
“We’re very excited about the partnership and showcasing their breadth of products to help Australian consumers when they need it most.”
Returning in 2020 for House Rules: High Stakes is Highgrove Bathrooms, who will look to leverage House Rules’ audience across all of Seven’s platforms to showcase how their range of quality designer bathroom fittings and products can be used to create modern and stylish bathrooms.
Wanda Duggan, Marketing Manager at Highgrove, said: “The value which House Rules delivers to our business extends beyond inspiring Australian’s to create their dream bathroom. The program allows us to launch new products and drive product sales Australia wide.
“We are able to measure the success of our partnership through in-store, website visits and online sales. Using customer data in-store we are able to see an influx of customer enquiries and interest for products featured on House Rules. Over the last few years, we have also tracked website visits, specifically around our range of bathroom products featured in the reveals and home renovations, which have led to increased online sales.”
