It seems any high-profile celebrity worth their salt these days has a side hustle in booze going on.
Rapper P Diddy has Deleon Tequila, David Beckham is a part-owner in Haig Club Whisky and Ryan Reynolds has become more famous for his Aviation Gin than his acting roles.
And now the three have got together for a riotous new campaign that also comes with a good message too.
The ad – which comes via Reynolds’ creative agency Maximum Effort – has the trio spruiking their respective liquors with the aim of raising $US1 million ($A1.3 million) to help bars and bartenders affected by COVID.
The work surfaced over the weekend, just prior Sunday’s Super Bowl, and appears to be cashing-in on the sporting spectacular without having to pay the exorbitant broadcasting fees.
In the spot, the trio all mix-up their very own Super Bowl cocktail, but as you’ll see it doesn’t necessarily go to plan.
It ain’t great production but it’s terrific, sweary fun. Check it out below:
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