Independent, purpose-driven media agency Alchemy One has appointed Huong Nguyen as its new business director.
Nguyen has a 15-year career in the media industry, and recently returned from London after six years at MediaCom UK where she led the planning, implementation and partnerships activations team across clients including Mars, Audi, TUI group and Dulux.
In her time at MediaCom, Alchemy One said she was instrumental in bringing to life an award-winning partnership with Berocca, Channel 4 and Ant Middleton’s Everest, as well as being part of the local and global consolidation pitch for Mars.
Prior to MediaCom, Nguyen worked across indie and multinational agencies in Australia, including Zenith, Hyland and The Media Store.
“We are thrilled to have Huong join us at Alchemy One,” Alchemy One managing director Joel Trethowan said.
“Huong is an incredible talent who is a true visionary and will be instrumental in our continued growth and our goal of redefining the role of a media agency.
“Her passion for the industry and her drive to deliver market-leading solutions for our clients is second to none and she is the perfect addition to the Alchemy One team.”
According to a statement, Nguyen made a conscious decision to return to an indie, and said she loves the freedom and agility to deliver on what is most important for clients.
She has brought her experience to help build Alchemy One’s purpose-driven offering in market and drive growth with key clients.
“I am truly excited to join the Alchemy One team, an agency that is not only independent but a truly alternative offering to the traditional media agency landscape in its passion for purpose at the heart communications and forward-thinking attitude,” Nguyen said.
“I look forward to being part of this journey; in the people we hire, the clients we work with and the offering we provide to the market.”
Alchemy One’s clients include Bank Australia, Square, Westfund Health Insurance, Australian Conservation Foundation, Luno and Biennale of Sydney.
Aussie coastal lifestyle brand SurfStitch has announced a bold repositioning with a new brand identity and campaign, “Ready for Everywhere”. Reflecting the brand’s commitment to inspiring people to embrace their lifestyle, whatever it may be, the strategic shift reflects a commitment to facilitating style that adapts to the life its customers lead across a broad […]
Man of Many has Announced Key Hires Amidst a Year of Extraordinary Achievement Lead image: Naman Singh & Alex Martinez Man of Many, recently crowned B&T media platform of the year, Australia’s premier men’s lifestyle digital publication. Announces the addition of two crucial members to its team – Naman Singh as SEO Content Specialist and […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]
Free TV has welcomed the federal government’s ongoing commitment to ensuring that all Australians can access their local free television services on connected TVs through the introduction of legislation to implement a prominence framework in coming days. Free TV CEO Bridget Fair (lead image) said: “Right now, Australian viewers are being steered in the direction […]
New-generation media agency 27 Degrees Media has been appointed to manage digital media for national tyre retailer Tyreright in one of its first Australian client signings. Lead Image: Loan Morris – 27 Degrees Media CEO Under the partnership, 27 Degrees Media will be responsible for all digital media strategy, planning and buying, along with influencer […]
Brisbane performance agency farsiight has announced the launch of its new market positioning, Growth for Good, in response to a changing business landscape, marking a departure from a “growth at all costs” mentality that has defined the industry in recent years. Agency founders and brother duo, Josh and Ben Somerville, envision Growth for Good as […]
Australia’s largest privately owned transit media supplier, GoTransit Media Group, now offers unprecedented options for transit advertising in Newcastle – on both land and sea following their successful tender to supply interior advertising inside the popular Stockton Ferries. The national transit media company is already well acquainted with the thriving NSW market, having successfully operated […]
Heritage and People’s Choice have launched People First Bank, the new name for positive change in banking Australia’s largest customer-owned bank has unveiled its new brand, announcing that Heritage and People’s Choice will be unified under the new name of People First Bank. Chairman Michael Cameron said the highly anticipated new brand offered a compelling […]
L’Oréal Groupe Australia and New Zealand have announced one of the largest investments to the Great Barrier Reef Foundation to pioneer new coral restoration efforts in the region. L’Oréal Groupe Australia and New Zealand have announced today a new partnership with the Great Barrier Reef Foundation (GBRF), to help coral reefs withstand the devastating impacts […]