Independent, purpose-driven media agency Alchemy One has appointed Huong Nguyen as its new business director.
Nguyen has a 15-year career in the media industry, and recently returned from London after six years at MediaCom UK where she led the planning, implementation and partnerships activations team across clients including Mars, Audi, TUI group and Dulux.
In her time at MediaCom, Alchemy One said she was instrumental in bringing to life an award-winning partnership with Berocca, Channel 4 and Ant Middleton’s Everest, as well as being part of the local and global consolidation pitch for Mars.
Prior to MediaCom, Nguyen worked across indie and multinational agencies in Australia, including Zenith, Hyland and The Media Store.
“We are thrilled to have Huong join us at Alchemy One,” Alchemy One managing director Joel Trethowan said.
“Huong is an incredible talent who is a true visionary and will be instrumental in our continued growth and our goal of redefining the role of a media agency.
“Her passion for the industry and her drive to deliver market-leading solutions for our clients is second to none and she is the perfect addition to the Alchemy One team.”
According to a statement, Nguyen made a conscious decision to return to an indie, and said she loves the freedom and agility to deliver on what is most important for clients.
She has brought her experience to help build Alchemy One’s purpose-driven offering in market and drive growth with key clients.
“I am truly excited to join the Alchemy One team, an agency that is not only independent but a truly alternative offering to the traditional media agency landscape in its passion for purpose at the heart communications and forward-thinking attitude,” Nguyen said.
“I look forward to being part of this journey; in the people we hire, the clients we work with and the offering we provide to the market.”
Alchemy One’s clients include Bank Australia, Square, Westfund Health Insurance, Australian Conservation Foundation, Luno and Biennale of Sydney.
New data has revealed that Australia’s technology workforce managed to grow in 2020, despite the widespread financial downturn caused by the COVID-19 pandemic. ACS has released its annual Australia’s Digital Pulse report, prepared by Deloitte Access Economics, which looked at how the technology sector performed during the pandemic. And with 2020 seeing the continued rise of eCommerce, […]
Attorneys General of more than 40 US states have called for Mark Zuckerberg to reverse plans for a version of Instagram aimed at children. In March, Buzzfeed published an internal company post stating that the company was looking to build a version of Instagram for children under 13 – the current age minimum of the app. […]
While the 2021 Women Leading Tech awards have been and gone, at B&T we are always looking to celebrate the brilliant women leading the tech industry. Ash Ivory is Outfit’s head of product and spoke to B&T about getting women into product design, leading the next generation of tech, and the joys of motorbikes. B&T: How has […]
Two winners each from Australia and New Zealand were among those revealed by the Type Directors Club. The Types Directors Club is the world’s leading typography organization and part of The One Club for Creativity, with the companies awarded at two premiere global awards programs: TDC67 Communication Design and 24TDC Typeface Design competitions. In Australia, […]
Merlee Jayme, Global President of Dentsu McGarrybowen, is confirmed as this year’s Chair of the prestigious Cresta Awards. The much-awarded ‘Chairmom’ and Chief Creative Officer of Philippines agency Dentsu, Jayme Syfu, says she cannot wait to see what gets entered in this year’s competition. Her role includes vision-setting for the jury of 120+ leading creatives […]
Following a pitch process, The Wired Agency [Wired] has won the creative, digital and social remit for the digital education business, CoWorks. Specialising in providing digital based coaching to HSC students, CoWorks is growing its offering across New South Wales following the profound impact Covid had and continues to have, on students and how they […]
Realtime media monitoring company Streem has appointed Jack McLintock to the new role of Media Relations Manager. McLintock was previously Corporate and Government Affairs Manager at Seven West Media, and also has several years’ experience working in federal politics. Streem CEO Elgar Welch said McLintock’s strong media industry and corporate affairs experience was a key […]
In a move that strengthens its research offering, purpose-driven integrated communications agency Think HQ has brought its research function in-house and appointed Dr Pauline Ho (pictured right) to lead development of its growing research operation. Dr Pauline Ho has joined Think HQ as Strategy and Insights Manager. She is an experienced research and evaluation specialist […]